Business Product Launch for Victory
Business Product Launch for Victory
Business Product Launch for Victory
Mounting a good product or some offshoring and outsourcing services is just the first step in catching a sale; you also need to make sure that the product exists. This is where product launches come in. If executed properly, product or services offered can jumpstart your sales and increase your client base.
Below are some secrets to a winning product launch:
1. Make sure what you say about your product is what the market needs to hear Customers should see from the get-go that your product solves a problem they have. This may seem obvious, but there are many entrepreneurs who become captivated of their technical sophistication of their product that they expect consumers to have the same appreciation. But that is hardly the case. A homemaker, for example, is likely to understand the inner workings of a household appliance; all she wants to know is "Will all these features you mentioned make the blender function properly without breaking down right away?" "Are the virtual assistant in the Philippines cut cost"
2. Employ power positioning This likely refers to the numerous ways you can communicate the benefits of your product to consumers, who have to see and understand what you are offering before they are willing to buy it. So in all your advertising efforts, be it word-of-mouth or traditional media, always make sure the message you convey answers the question "What's in it for me?"
3. Set clear measurements for success You must always set an objective; otherwise, you will be second guessing whether your launch was successful or not.
For example, let's say you goal is to launch a new beverage that will be the market leader in the non-alcoholic drinks industry. Or, more specifically, your objective is to obtain 90 percent market brand awareness (whereby if you ask a random person on the street if they've heard of your drink, 9 out of 10 would say yes). Once you've identified your objectives, then you will need to think about how the goal will be met and quantified. What research methods can you employ? Ask customers to fill out coupons? Conduct in-store interviews? Once your goal is in place, you can tailor your launch to compliment it.
4. Harness the power of leverage Leverage is obtaining tremendous gains with the least-possible effort. This is the magic key in helping even small companies with small budgets get great results. With the power of Leverage, you can get word out faster, build your customer base faster and generate revenue partners, investors, press, and associations and how they can help you in creating a buzz for the product.
This is also essentially the rationale of having a launch party. Let's say you own a restaurant; for the grand opening, you invited all your relatives, friends, and colleagues to attend. Why? Who better to help spread the word than family and friends? Once the ball gets rolling, keep these same friends and family in mind keep them updated on the restaurant's events and promotions via e-mail or SMS. Give them something to talk about.
5. Prime the pump It is the collective activities that are intended to build excitement and create demand for your product before it becomes available to buyers. They key is to select specific groups of people, give them insight into the new product in order to feed buyer excitement. Conduct some launch activities with the following groups:
Your sales team Get them excited about the product, the sooner the better. Brief them early and give them the information they need to prime the pump in their territories.
Your channel partners Involve them early on, so they can educate their customers about your new product's benefits.
The press Give them something to talk about. What's so unique about your product that everyone just has to try it.
6. Time your launch to maximize sales Timing can make all the difference between a successful launch and a disastrous one. Identify the times, seasons, events and locations that provide you the maximum leverage. But it's not just about choosing the date of your launch. Timing includes being synchronized with your whole team from production to distribution. Can you imagine promoting you product in the media, and when your consumer decides to buy, they find it's unavailable?
Try to attend to some product launch and observe the things that interest you the most, and then do it with your launch. Following these simple tips can really make your new product boom in the market.
Hire Virtual Assistant|Remote Staff | Visit us at www.RemoteWorkmate.com
Earn Cash Make Money Online Become a Virtual Assistant Part Two Organize your Finances and Save Your Cash Boost Business With a Writing Coach and Book that Makes You the Expert How to prepare your BBQ when you move to Austin Texas Cash Advance NC Laws May Make It Seem Impossible Business Ideas on a Budget Is your Business enterprise an Unintended Franchise? Before you Launch that Local Small Business Website What a Social Media Advisor Can Bring to Your Small business Go Green Now: Save The World, Save Your Cash Loans SEO: Gateway for the success of your business MaryKayInTouch: Tips To Present Your Home business On the net In three Simple Steps Gain Clients And More With A Business Database