B2B telemarketing is becoming more and more popular as the UK economy goes further and further into recession more and more companies are looking at more dynamic and pro-active ways to market themselves.
Telemarketing provides many more benefits over other forms of marketing the main one being that it is so pro-active. Most other forms of marketing are re-active and are dependent on clients choosing to come to you. However with telemarketing, you are approaching clients which is what you want during a recession (rather than hoping clients will contact you and respond to your marketing campaigns).
B2B telemarketing means business to business telemarketing and would involve a telemarketing agency calling up businesses on behalf of a client.
The services typically that are involved in B2B telemarketing would be as follows:
Lead Generation
Lead generation would involve a telemarketing company calling up to generate their client sales leads (for which the client's sales team would then follow up with a sales call). Lead generation is a popular service offered by telemarketing companies.
Follow up
Telemarketing is used to follow up lists; if a client has a list of prospects (say for example they have attended an event and had 10,000 visitors attend their exhibition stand) in a relatively short period of time.
Data Cleansing
Many businesses have databases that are used by multiple departments and as information changes (company phone numbers, e-mails, company addresses) the requirement comes up from time to time for calling to be done to the data to check it is all up to date.
Appointment Setting
Many businesses that have sales teams often require a resource for appointments to be made for their sales team. When the sales teams do not have sufficient time available to arrange their own appointments, they may use a telemarketing company to call around prospects and book appointments for them.
Market Research
Telephone based research is popular for many companies that need to collect data from a segment of society (this could be from MD's, purchasing people, people that have tried a product, feedback on a product) to refer back to the client.
Around the UK there are hundreds of telemarketing agencies that can provide these sort of services to help with any areas of B2B calling.