Business case: bribery trap door Pepsi fined 700,000 - Pepsi, bribery - Food Industry

Business case: bribery trap door Pepsi fined 700

,000 - Pepsi, bribery - Food Industry

Multinational companies "bribe the door" add a new case.

Recently, Foshan City, Guangdong Province, the Office of Commercial Bribery in the latest briefing on the work release show, Guangzhou PepsiCo Beverages Co., Ltd. (hereinafter referred to as Guangzhou Pepsi Coke ) For display to the supermarket to pay costs involved in commercial bribery cases, confiscated 700,000 yuan.

Pepsi-Cola (China) yesterday to respond to the "Daily Economic News" said: the incident is still under investigation.

Bribery case Commercial bribery involving payment of exhibition fee

Foshan bribery in business, according to the Office of briefing, in May 2007 ~ February 2008, Guangzhou Pepsi-Cola and Foshan has many multi-department stores, department stores, Foshan City, a good 47 retailers such as supermarkets, Ltd. sign a "pure fruit dimethoate Fun" approach agreement and promotional displays, which require retailers to display and stacked in accordance with its series of required goods put on display in Guangzhou Pepsi-Cola is to pay fees, slotting allowance of 247,900 yuan, made 3,053,200 yuan Sell Income earned by 65 million profit.

It is reported that Guangzhou Pepsi-Cola products are equivalent in the form of slotting allowance to pay such fees and display, and will be credited to the "costs - marketing costs" of financial subjects.

In accordance with the judicial interpretation of China's anti-commercial bribery, commercial bribery is the operator for the sale or purchase of goods and the use of property or other means of bribery, the behavior of other units or individuals, "for commercial purposes, by means of bribery to obtain better than the other the operator's competitive position "is one of its distinctive character. Foshan City bribery in business office that the behavior of Guangzhou Pepsi-Cola is commercial bribery.

Recently, according to the Commerce and Industry Bureau, Foshan, Guangzhou Pepsi-Cola to order rectification, confiscate the illegal income 650,000 yuan, a fine of 50,000 yuan in administrative penalties.

Response characters "The incident is still under investigation" Why bribe

Guangzhou Pepsi-Cola? The bribery involved to? Personnel involved have not been related to punishment?

The above questions, Pepsi side has not given a positive response yesterday. "The incident is still under investigation, please wait for the company's official statement." Yesterday, Pepsi-Cola (China), Li Ling, director of public relations on the "Daily Economic News" said.

It is understood that commercial bribery cases in Guangzhou Pepsi-Cola, the establishment of more than 14 years. The company also recently appeared in other issues. AQSIQ issued a July entry in the list of substandard products, from Guangzhou Pepsi-Cola imported from Brazil, 3 batches of 37.8 tons concentrated orange juice was found to excessive yeast was Huangpu Customs returns.

Experts sound Commercial bribery as "hidden rules"

Coca-Cola The company's bottling plant in Shanghai, "bribery" incident since the dust yet, the Guangzhou Pepsi-Cola commercial bribery case has surfaced.

"Commercial bribery seems to have become the unspoken rules the market place now." Yesterday, a chain of retail industry experts on the "Daily Economic News", told reporters that the homogenization of products currently on the market and excess capacity, so that more competition "But business is not by creating eye-catching products, but by raising the 'photographed' approach to competition", this way, the company had to seize the "good location" grab "good time" and other means to attract consumers vision, want to seize the "good position", it is possible for commercial bribery.

With a renowned Marketing Experts also said that the domestic business environment there is indeed a less than satisfactory, "yet the exposure of commercial bribery are plenty more."

POST COMMENT

Cost to Start a Paintball Business, How Much Would You Need Getting into the instant cash empire Saving Cash With Voip How Can Analytics Help Your Online Business? A Third Party Review Of ThatFreeThing – Is That Free Thing A Good Business Opportunity? A Simple Guide in Playing Texas Hold'em Poker Improve Your Business Through Twitter Today! How to Utilize Video Marketing to Cash in on Traffic that Converts The Secrets To An Easy Home Based Business How Conveyor Belt Systems Can Support Your Business Looking for a answer to cope with the economic environment? Think about a home based business model A Wela Review - Is This the MLM Business for You? There Is a Michigan Business for Sale Waiting for YOU!