Business events are vital for business development
Business events are vital for business development
Every year there are hundreds of business events which present a fantastic opportunity to meet hundreds of business executives who have the potential to become clients.
Events are an important part of any B2B business' marketing and business development plan. One way to make a serious impact at such events is with impressive modular exhibition systems. The best modular exhibition systems are simple, consisting of a panel with built in clips and a pole. You can adorn the sign with your corporate branding to make it eye catching and give your brand recognition an added boost.
The simple exhibition systems will allow you to build it yourself. However, to really wow potential clients, bespoke exhibition systems can be made to fit your space. The size and scope of the stand is flexible and can grow in line with your business.
You should have plenty of corporate information by your stand as people will be attracted by your attention grabbing modular exhibition. Handing anyone and everyone a leaflet is not the best approach. Instead, take time to talk with people who approach the stand to filter out those who are truly interested from those who are just curious.
Other tips include following up any hot leads with people who have approached you the following day - you need to jump on these kinds of opportunities. A good way to keep track of who you have met is to take their card and make a note on the back which will remind you of them. Don't leave it longer than 48 hours to approach them.
The key thing with networking at these kinds of business events is that it shouldn't always be about you. If you meet someone who you could introduce to a fellow exhibitor then you should do so if you get the chance to - after all, they might just reciprocate with a potential client.