Businesses Must Embrace New Web Design

Most people are reluctant to embrace change and this is especially true of web design

, according to the Independent.

Features writer Rhodri Marsden argued that internet users fear new web design because it transforms something they cherish into a website which is immediately unfamiliar.

Marsden pointed to the fact that there had been initial criticism of the BBC, Flickr, Google News and ask.com when the organisations decided to relaunch their websites.

Fortunately most people get used to a new site and continue to visit but bad web design can lead to a severe loss in traffic and ultimately business.

Marsden wrote: "When the BBC News website had a revamp a few weeks ago, the online screeching was deafening; now, it just looks normal, and if the old one reappeared it would feel equally odd."

Myspace recently announced that their web redesign is set to launch next month and confessed that the changes might be too shocking for regular users and result in less traffic.

The Channel 4 news site has been relaunched with a web design that concentrates more on user-generated content.

There is increased focus on video updates and blogs from the broadcaster's high profile and stylish presenters Jon Snow and Krishnan Guru-Murthy, which is expected to boost audience engagement.

Vicky Taylor, new media, news and current affairs commissioning editor, claimed that the new web design would reflect Channel 4's commitment to providing news through modern methods.

She said: "We know our viewers strongly identify with the core values of our programme. They see Channel 4 News as challenging, distinctive and, at times, a little bit mischievous.

"What we wanted to do was ensure these defining characteristics also shape our online output."

The new web design certainly features numerous images of the news team with the smiley face of the stripy socked Jon Snow appearing no less than three times on the homepage.

A fresh web design has helped Domino's grab a bigger pizza the online action with a dramatic increase in internet sales.

The pizza giant re-launched its official site, complete with a new web design, this April and has since experienced a 69 per cent rise in online sales in the previous quarter of 2010.

Domino's announced that after the site relaunch 40 per cent of its deliveries were now sent to online customers, which just goes to show the potential impact a web design overhaul can have on a business.

by: Martin Hofschroer

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