Businesses Need To Have The Edge On Their Competition In Order To Survive And Thrive In Today's Toug

Peter Wilkinson, Director of Panther Interactive Marketing

, a marketing andsocial mediafirm offers an entirely new approach to marketing, believes a long-term view involving the whole company is vital.

He explained, "Companies need to analyse their entire operation and marketing mix in order to achieve best efficiency and competitive advantage. Marketing strategy must be developed at top level and then needs to permiate down to all employees to create a culture of achievement. This will enable a company to develop an advantage over their competition by utilising their core competencies to build extra benefit for the client - this is absolutely crucial. A company with a superior offering and dedicated staff will, however, still fall at the first hurdle if it cannot target or communicate effectively with the right clients."

Peter, a Chartered Marketer, believes companies need to adopt what he calls interactive relationship marketing in order to flourish and grow.

Imagine you are on one side of a river and your customers are on the other. You have a great business plan and you may be doing well but as the river changes so do your fortunes. Long-term business development needs senior managers to take advantage of existing opportunities and anticipate new trends in the marketplace. The start point for this is a well-thought out marketing strategy and plan built on a solid foundation of information and processes that will stand the test of changing circumstances.

To craft marketing strategy and revive the marketing plan a combination ofsocial media, digitaland traditional marketing approaches complimented by integrated information technology and interactive marketing techniques is needed. "Using interactive relationship marketing techniques to identify, understand and maintain a relationship with your customers, suppliers and employees, helps you become a leader, not a follower," said Peter.

"Imagine you are on an ever moving raft, and have to keep balance and change direction in order to stay upright. If you don't anticipate the way the raft is going to move, then you'll fall over board, and it's very difficult to get back on board. In the same way, you have to predict and satisfy customer needs whilst maintaining maximum sales, interactive marketing approaches are an extremely useful way of doing this." Peter added.

Panther offer a range of strategy development, marketing,social media marketingand digital marketing services. The services are aimed at helping companies to analyse their systems, markets and customer base to formulate winning marketing and contact strategies in order to achieve maximum customer benefits and so derive competitive advantage and growth.

Peter concluded, "There is no quick fix or snake oil that you can buy that will transform a business. The starting place for business development is the writing of a sound marketing strategy locked into social and digital marketing strategyand a plan based on solid foundations and principles. Implementing the strategy using potent marketing and social relationship approaches supported by the best blend of technology is the starting point for growth".

If you're looking for marketing> orsocial> why not visit our job site dedicated to social media marketing jobs. http://www.marketingjobsuk.uk.com/

by: Peter John Wilkinson

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