CCTV, "the 1118 gold resources" help the brand new day off - the new Japanese electric vehicle - Hardware Industry

CCTV, "the 1118 gold resources" help the brand new day off - the new Japanese electric vehicle - Hardware Industry

CCTV, "the 1118 gold resources" help the brand new day off

2008 11 18, China Central Television - "gold resources advertising the tender in 2009" event in Beijing Mei, Media Center began. New Day Electric cars The only electric car industry participation "gold resources" warning to the company.

CCTV tender gold resource has been the economic sector will be recognized as "a barometer of China's economy" is "the expected business confidence index." Deputy General Manager of the new electric car day, said spokesman Hu Gang, a new day and the CCTV will jointly build a strong brand, but did not disclose the financial bid. It's observation, to prove safety of new CCTV Day "1118" will likely be the largest of the current tender "brand dark horse." Why are there so

new vested windy day, "1118 gold resources?"

Learned that the new Japanese car industry as a global power leader, has total assets of more than 1 billion yuan, the two largest production base, five key enterprises, a total of 3,000 employees, 3,000 sales and service network, market share nearly 10% of the industry position, and the fourth consecutive year ranked the market share of China's first electric car industry; new electric car on sales 1.1 million in 2007 (Taiwan) electric car, the first of three consecutive years ranked based on industry on production and sales will reach 1,500,000 in 2008, vowed to do electric car industry in the global hegemon.

Day in 2008, the new product-driven electric vehicles well after the Olympic Games, the new Japanese demand has risen sharply, new electric car industry on the world's dominant homeopathic rise, not only was the victory of the non-Olympic marketing, its brand awareness increasing rapidly, more attracted CSC Morgan Stanley and other venture got wind of it, competing with the new negotiations on investment of the day. Day, according to new chairman Zhang Chongshun

said the Olympics is a new brand strategy on the development of a beginning, a new day of strategic planning is to strive to market in 2010 to 2012 the total sales volume reached 500 million units, to output 100 million scale.

Although the new date is the electric car industry has been global hegemony, but to achieve with the participation of other brands such as CCTV tender: Procter & Gamble, unity, Unilever and other companies the same popularity, you need to increase investment in the CCTV area, sword means "gold resources CCTV tender" is just a new brand communication strategy on a starting point.

To achieve this strategy, a new day must have a strong credibility has great authority in the media to shape their brand new day so overwhelming victory to pull and electric vehicle industry in other brands distance. The CCTV of the media's influence on brand strategy is in line with the new expansion ambitions, strong integration with CCTV and spread quickly to build awareness of new day, dominate the market, then build the brand, integrate resources, bigger and stronger, the successful realization of a new day brand strategy.

Venture backed by many, to prove safety of new day, "CCTV gold resources" will lead to electric car industry, the rapid expansion of market, brand concentration increased, the electric car industry is bound to set off a new round of consolidation.

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