Briefly, we have high lightened the importance and potential impact of CRM on customer relationships in e-Business as well as for traditional organizations. We have focused on the objectives of CRM, how to manage CRM, and the evaluation of CRM. It should be remembered that CRM is not just a technology it is so much more and organizations that view their customers as assets and deliver value in terms of convenience, quality, and a positive purchasing experience are the winners in today's competitive environment ( Krauss, 2002;Ryals & Knox, 2001).