Call Capture Allows Agents To Stop Buying Real Estate Leads

Realtors need to budget their marketing efforts in order to maximize profits and remain within a reasonable marketing budget

. With the boom of online real estate listings in recent years, many realtors began purchasing leads from lead generator companies in order to beat out the competition and get a jump on business. These services are still popular today, but they can lack guarantees and realtors risk contacting disinterested parties or people who have already contracted with another realtor. And leads sellers don't offer refunds or make any guarantees.

Call Capture

Call capture is a service that lets realtors find out who is interested in their personal listings or listings offered by their brokerage firm. The information is relayed immediately, so a realtor can seize the opportunity to contact the lead and try to make a sale or get them interested in looking at multiple properties. You don't have to worry that the lead is out of date or that the person is no longer interested because you are notified immediately for all real estate leads.

How It Works

Call capture is designed to capture the phone number of any person who dials your number and enters the listing code. For example, if you have a for sale sign in front of a home there will be a rider on top of the sign that advertises a phone number that offers 24-hour information about the listing. As soon as a person dials the number, the system captures their name and phone number. Call capture even works with blocked numbers. If set up to do so, the system can also record the address associated with the phone number. If you receive three or four calls in one day, you automatically have a list of real estate leads.

The caller will hear a recorded message about the listing. They will then be instructed on how to proceed to speak with you directly, leave a message, hear about another listing, request a fax about the property, or simply hang up. You, the realtor, will receive an email about the captured call, including which listing the caller inquired about. If you have the system set up for call forwarding, you will receive a call at home, on your cell, or in the office so that you may speak directly with the interested party.

How Call Capture Benefits Real Estate Agents

When using call capture, you have real estate leads being sent directly to your email inbox. You can check your email at home, on your mobile phone, or in the office. No matter where you are, if you have access to your email you can be contacting leads and getting people interested in your listings.

You no longer need to purchase real estate leads because the leads are coming to you through your specialized call capture number. Any callers forwarded through to you from the number are people who have heard the specs about the property and are still interested. Utilizing a call capture service not only increases the amount of leads you have but also increases your client base.

by: Brandi Armstrong

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