Call Capture Marketing: 4 Ways To Maximize Your Reach

Call capture technology has proven to be one of the most successful lead generation systems for the real estate and mortgage markets today

. As more and more agents employ call capture as their primary method of lead generation, it is important that they recognize the true scope and effectiveness of this technology. Real estate agents can increase their reach simply by maximizing what they are already doing and allowing the system to work in all areas of their marketing strategy.

Print Your Number Everywhere

In the current housing market, a system that stimulates interest and generates qualified real estate leads while resolving the entire issue the "Do not call list", is worthy of further attention. The first and simplest method of increasing the results from the call capture marketing strategy is for the agent to print their number and their personal name on every piece of data and marketing literature that is distributed.

The sign rider is, of course, immensely effective because it sits directly outside the house, which has already captured the interest of the home buyer. All flyers, ads, billboards, business cards, newsletters and articles in local publications are a direct connection with a potential buyer or seller too. For example, the online shopper has a greater likelihood of seeing the agent's website and blog than the house sign itself. The more often a home buyer sees a call capture number and realizes its functionality, the greater the certainty that the prospective buyer will dial.

Streamline the Message

The more focused the message, the greater the return. In the past, agents have published contact numbers for the main office, their personal extension, their cell number, their home number and any other number to make sure that they are contacted. With call capture technology, agents can rethink this strategy. By driving all interested home buyers and sellers to the call capture number, the agent can streamline their communications. Dynamic messages that inform callers while giving the agent the means to call them back provides both the prospect and the agent with what they need. With a single contact number for phone and fax, all calls become valid leads.

Turn a Business Card into a Value

The simple slip of 2x3 paper business card opens the door to endless contacts and referrals. However, what many people neglect to remember is that this card has two sides. By streamlining the face of the card to focus only on the name and the single number, the reverse becomes a canvas for value-added offers and services for clients and prospects. The home buyer today is educating himself to make the wisest decision that will stretch his money far enough to provide his family with an affordable home. Whereas the call capture line provides details about the properties, the reverse can educate the home buyer and seller on referral offers or how to obtain free reports on buying and selling a home or current market conditions.

Free Reports

Free reports provide simple but valuable information to home buyers and sellers who deeply appreciate tips on how to optimize their buying and selling experience. Offer your prospects a way to access these free reports through your call capture system. By educating the public with reports like "10 Things You Must Know Before Putting Your Home on the Market" or "The Top 10 Questions to Ask Your Real Estate Agent", the contact begins to see the agent as a trusted expert. The basis of the success of the call capture technology is the affinity and trust that is established.

Once real estate agents incorporate call capture technology into the marketing strategies of their business, it is important to make sure that their reach is maximized. By streamlining all marketing ventures to flow through the call capture system and including their number on all printed and online literature about the company, real estate agents extend their audience to include multiple markets.

by: Brandi Cummings

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