Your business may have been thinking about new ways to increase the public's awareness of your company
. One way to increase name recognition is by a co-branded card program. Imagine your company's name and logo on a consumer's credit card. Everywhere they went to buy things, your company name is seen when the card is pulled out. Most often, the customer sees your company name and logo and the image is reinforced.
Many businesses are looking into the co-branded card program because they can combine the benefits of a store card with the advantages of a major credit card company. Instead of supplying your customer with a card that is only good in your location or company website, your customer can use the card with your company name and logo anywhere they choose to shop. Customers will make a connection over time with the stability of the major credit card with your company's name or logo. While this is only a matter of perception, every advantage you can gain for your company is one you should pursue.
Working out an agreement with one of the major credit card providers may allow customers to take advantage of special offers while shopping in your store and making the Co-branded Card Program even more attractive and hard to pass up. Today, customers have a choice when it comes to which cards they want to carry and you might be able to help your organization to become one of those few companies that customer's value.
Consider the options available when you examine the co-branded card program and ensure you find the right package that will benefit your company with exposure and still provide something that your customers will value and look forward to receiving. Be sure to choose carefully and your organization could benefit greatly from this program.