Can Facebook Pages Really Work For Your Business?
Can Facebook Pages Really Work For Your Business
?
Facebook has rapidly risen to become the number one social networking site in recent years, overtaking MySpace, Bebo and other established networking portals that had previously lead the way for this kind of networking. The past year has seen the launch of the Facebook pages, which are for businesses and groups and have been taken up by many of the big brands and names in the UK.
The rise of Facebook has not really been a surprise as it offers something for everyone of any age. You can talk to friends, rekindle relationships, play games or just find things of interest, which is where the business pages have really come into play. These pages allow the business to connect with millions of loyal fans and also find new ones with the help of existing fans inviting others to also become fans.
It really is a clever idea.
Some of the most noticeable businesses, brands and firms to have a Facebook page include:
Wetherspoon
McDonalds
TopShop
EA Sports
Microsoft
Macmillan Cancer Support
And there are literally thousands and thousands of other business, charities, organisations and companies using Facebook to advertise their products and services and to also connect to more people. Facebook advertising is rapidly growing into one of the most used online marketing outlets on the Internet, meaning that it will soon be gaining ground on Google Adwords and affiliate outlets.
But, why would a business have a Facebook page?
This is a really good question, because although the pages are widely displayed on many businesses advertising, do they really provide a return or is it just a bandwagon that everyone seems to have jumped on.
Of course, there are advantages to having a Facebook page for your business and these include:
Find More Customers - Facebook allows businesses to advertise their products, which means that through a combination of these business pages and Facebook advertising you can actually find new customers, which is just the same as TV or Newspaper advertising would of provide.
Keep Customers Updated - Existing customers and fans seem to love these groups because as soon as something of news worthy publishing appeal is added to group it will then appear on all of the fans pages. This means that if your company has a new promotion or special offer you can immediately get in front of millions of people as long as they "like" you.
Offer Special Promotions - Special promotions are where we see a major advantage of having one of these pages. If you build up your followers too many thousands, the next time you have a special event or promotion; within one click you can get your message across to all of these people, only possible before with a costly text or email campaign.
But the one fact that we are not really 100% sure of as yet is how well these pages will be indexed. Since the Pages were introduced and the removal of the privacy settings, there is no doubt that these pages could well act as a good link back and be part of your SEO campaign in time to come, but at the moment, we do not see that much evidence when it comes to proven ranking increases which have come from having one of these pages.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company
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