Can Unique Business Cards Or Postcards Become A Viable Spring-board For Your Website?

Is print media still alive? Well, the answer is not so simple

. It is true that print media is dying out, and it is only a matter of time before it is replaced by digital alternatives. However, even in the age of social media, smartphones, and tables, print media still serves a valuable purpose for web marketing. The problem is most people fail to seize the opportunities to use it, especially items such as business cards and postcards.

Every day we meet people during regular activities that could be potential customers, but we fail to open the door for the opportunity. The reality is that gaining new clients can be easy and does not require being obnoxious. It simply requires the presentation of a unique business card that will encourage the individual to visit your website for more information. Business cards are just as important today as they were 20 years ago. The real difference is the look of the business card should be changed to fit the digital age. In fact, your business card should look more like an introduction to your website.

The same could be said for postcards. The reality is that mailing a postcard is not the most effective use of marketing dollars. However, postcards are a great alternative to business cards. Rather than leaving business cards for people to pick up at a local establishment, a postcard provides a way to present more information and really capture the customers attention. The purpose should always be to drive people to your website for more information or to take advantage of a special deal.

These forms of print media can be a real boost to your business. Each time you are out having dinner, shopping, or doing any daily task is an opportunity to introduce your business to a new customer. A business card is a simple way to do this without being too intrusive. The card should include a special offer or incentive for visiting the site, while providing basic information about your products or services. The potential customer will need to access your website to reap the benefits of the business card. You might even include a bar code on your business card that is tied to your business. The possibilities are endless, but unique character of the card is a must.

Remember, when you use print media today it must reflect the digital nature of our world. You do not want your business to look outdated, so focus on the ways your business incorporates technology by using bar codes, mobile friendly websites, social media accounts, and other arenas that show your company as forward thinking. The worst thing you can do is hand out a business card with basic contact information with no website even listed. You might as well tell potential customers that you are still operating in the Stone Age. Print media is not dead. It just needs a modern twist to serve an old purpose with a digital flair. If you are in need of a website and would like web design quotes, please contact Incion.

by: Kim Meredith Smith

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