When people think of promotional products, most would immediately think of throw away items which are looked at once and then left to litter the street or fill rubbish bins. Not only is this bad for the environment but also for your business!
Surely the idea behind a promotional product is an item that a client or potential customer will use again and again allowing your company name to stick in their mind. Is this achievable?
We are currently living in a "green" obsessed society, with environmental issues at the forefront of popular debate. This trend has also spread into the promotional product industry. It is now possible to promote a business in ways which flourish on the idea of recycling and reusing.
In the spirit of recycling many companies now supply products which are made from recycled materials from recycled tyre pencil cases to recycled glass coasters.
When thinking of ways to promote your business you should think of products that people use on a day-to-day basis. Products like jute bags, which have become very popular in an environmentally conscious society, can be fashionable and practical and as an added bonus have excellent branding capabilities. Just picture your client using a bag with your logo on for their weekly shop- every week!
Free carrier bags which belong to a throw away society may even be banned
I hope this has given you some food for thought. So next time you find yourself thinking of ways to promote your business, THINK GREEN!