Car Dealer Owners Cool To Hot Push-loved Extended Warranty Services - Auto Repair And Maintenance
A new auto service automobile market is quietly rising.
This week, journalists learned from the Guangzhou auto market, auto extended warranty business formal entry into the Guangzhou market, many distributors have now officially launched.
In fact, a little more money for mobile phones, home appliances extend the warranty period, the practice of growing acceptance by consumers; but for the original warranty has expired car purchase extended warranty, it can also be owners agree to this? Although auto extended warranty business is very popular in foreign markets, owners buy rate as high as 60%, but in the domestic market still is not widely perceived new service products.
The automobile market new products with much vitality? Manufacturers, consumers and how prospects of the product prospects? This reporter was investigated.
- Glossary What is extended warranty?
Extended warranty extended warranty business is business, mainly to provide consumers with more than factory warranty and warranty repair services. Since the 1960s, the U.S. auto industry, and the current covers the automotive, appliance, consumer electronics, machinery, watches, jewelry and other product categories. In the United States, extended warranty business in 2007, the market size has reached 30 billion U.S. dollars, by the end of 2006 extended the United States will formally introduce this business in China. The mainstream of current sales practices in the country is divided into two: one is the extension of insurance services through professional management company to provide consumers with extended warranty service; the other is the factory sales, provide their own extended warranty service.
Professional extended warranty company that is independent of third-party distributors and manufacturers agents, similar to the existing insurance companies, mortgage companies. Current business area has been covered in Guangzhou, Beijing, Shanghai, Chengdu and other cities. Pre-sales business in the automotive dealer profit margins weaken the background, sound after-sales service has become an important cornerstone of business development and growth. Vigorously extended warranty business is a long-term relationship with our customers to maintain good way.
A dealer told reporters that the owner now widespread unauthorized repair shop car repair much cheaper than the 4S case, for many vehicle owners do not want to 4S shop for repair and maintenance. Car companies also hope to extend the warranty by the way, solid after-sales service market, and provide comprehensive, secure service for car owners at ease.
- Consumers: lukewarm Reporter learned that, although many dealers from last year opened the extended warranty business, but the implementation of more than six months, customer acceptance is still very limited, at present most of the dealers sold only a few single, even better sales Dealers buy rate less than 5%. Group Marketing Director Xu Weijie Hai Yang said, many people think that since the car manufacturers have the appropriate warranty period, no need to spend extra money to purchase it separately. This reflects the owners not to change consumer attitudes, the consumption process is still lack of sufficient awareness of risk.
For the extended warranty business it difficult to accept the status quo, the reporter learned from a number of professional Department insider. One reason is that the prices of extended warranty products to your side. Extended warranty company to share profits with the distributors, while the extended warranty has not made good business development, product risk is greater, some costs will naturally be passed on to consumers. To 100 thousand yuan to buy 2-year model 40,000 km of extended warranty products, for example, the cost of the 4400 yuan. The second way is not easy to be understood underwriting. Most extended warranty companies because the agreement only covered part of the list was 11, but does not list exemptions. Some consumers believe that if the real quality problem, it is difficult to ensure that all maintenance projects can be achieved for free repair or replacement. Third, the highest standard currently covers 100,000 km in 5 years or 120,000 km, the quality of failure are concentrated, 5-8 years 10-20 million km, and no corresponding products for sale.
Extended warranty products may not agree with the current dealer a lot of people, the reporter has learned has been on the "wait and see" the South Link Group, another way to launch its own extended warranty products. Nam Ling Mitsubishi Shop sales consultant told reporters, compared to the commonly available implementation of the extended warranty business, the South Link of the cost of extended warranty products not only to save 500-1,000 yuan, more importantly, the terms on which the claim is closer to manufacturers standards. The sales consultant also said that the key to cheaper because dealers are not for profit, but as a value-added services to promote. However, professional analysis, dealer launch its own extended warranty services, the risk is greater, but also for consumers to buy and therefore is bound to a dealership maintenance, the network can not enjoy the advantage of manufacturers.
- Manufacturers: more keen on the extended warranty
Although the extended warranty service is very much in the consumers out in the cold, but the core of dealers from the competition, "pre" to "sale" of the trend, auto extended warranty service in the future Chinese auto market is still a big market potential. The first to start the car in the Shenzhen market extended warranty extended warranty business, Yee, vice president of Li Yanming that anything new has a knowledge of the production process, such as car loans business, insurance business in the trial period would give rise to various disputes, consumers Time will also be some resistance. However, with the idea of changing domestic consumption, consumers will pay more attention to after-sale auto insurance coverage and the number of years, automotive products continued to extend the warranty period will be the general trend.
by: gaga