Change store parking lot? Price is not the core shopping parking - car beauty and parking - automotive supplies industry
Change store parking lot? Price is not the core shopping parking - car beauty and parking - automotive supplies industry
Business environment whenever a new sign of trouble, is the test of business resilience and overall strength of the time. Some people can take to Win and win, it was so exposed to short board and behind the opponent, the foundation was solid and sit back. Survival of the fittest in nature, so that the laws of nature, business is even worse.
Last Thursday, Beijing has a large-scale ground parking price adjustment from the previous 2 yuan / hour, 5 yuan / hour rose to 8 yuan / hour, 10 yuan / hour, the test of time to shopping skill. At this time, convenient location, parking facilities, concession sales and parking more attractive to large businesses accounted for thoughtful distinct advantage.
Near Carrefour, Wal-Mart shopping centers and other large supermarkets now account for the unexpected low. Consistent implementation of these large-scale supermarket shopping is free parking, and therefore the implementation of the New Deal's first weekend, these sites will undoubtedly be car owners, the first choice for consumers. Mall, supermarket dependency between the more closely this time in particular. The source for free parking mall shopping, have access to what in supermarket, the resulting Sell Rose Shangqie could not be accurately calculated, but in view of the scene to enhance passenger flow has been seen by.
New Deal from the original purpose of parking adjustment of view, Beijing is crowded many traditional business district, traffic congestion, parking inconvenience to the status of hope through the leverage to ease prices, making more consumers switch to public transport and out of city downtown area.
Central business district parking inconvenience, Beijing business needs in the development process of a painful experience. When the commercial market is subdivided into three or more levels, the city center of the formation of 1-2 large-scale commercial facilities, a number of regional commercial facilities, more community-oriented commercial facilities, the city center business district of the pressure will be mitigation, traffic, parking problems be solved. Many international cities have experienced a market by a single stage to multi-stage process, Beijing is no exception. The parking for the new policy will play a role in promoting market segments.
No matter what the cost adjustment, fully equipped business will always have more opportunities than others. In the newspaper of this round of survey, the most stable business district comes as passenger high-end positioning of the Lufthansa business district. Why the prices that consumers unmoved? In addition to high-end consumers, "not bad money," other than, adequate parking space, convenient parking environment, attentive service gave consumers discount shopping trips to minimize the obstacles and psychological concerns. Residents living in gradually raising the level of consumption times the concept of constantly updated, so that businesses will attract more tourists. Meanwhile, the already inadequate transport facilities, commercial area, the fear of lagging behind because of commercial facilities will be more and more popular cold.
With Shanghai, Shenzhen and other areas in Beijing compared the cost of parking is not high, giving rise again to leave the next parking space. Next, the journey will be to judge an important factor in business district area of radiation. For parking and more convenient shopping centers, such as the swallow , the new Lufthansa Golden Resources Mall, AEON shopping centers, the core business district because they raise the parking fee to benefit.
Raise parking fees may also make the car park income has been reduced to sad to be an important source of income generation shopping centers. Meanwhile, with a substantial increase in utilization of underground car parks, shopping malls can be car parks as a "store", where vehicle-related distribution of the forms and brand, such as Auto Beauty And so on. On the one hand can increase sales; other features can also be Marketing Increase customer loyalty.