Children's Designer Clothing- A New Trend

Children's Designer Clothing- A New Trend

The fashion industry is a multi-billion-dollar industry. In recent years, designer kids clothes have taken centre stage, offering endless style options, brands, and price points to suite any young fashionista. Numerous telebox advertisement campaigns are geared towards dressing young children in the latest and greatest fashion. With the onslaught of celebrity children gracing the covers of magazines in their fancy designer goods, it comes as no surprise that fashion-conscious parents everywhere want to don their little ones in the best designer kids clothes they can find.

There are many debates surrounding whether dressing young children in the latest styles and trends is appropriate. Some argue that shelling out top dollar for mini-sized clothing is inappropriate, unnecessary, and frivolous. They think that children should be treated as children and not dressed up like dolls. Others want the best for their children in every way and feel that outfitting children in the latest fashions is one way of doing this. These individuals would also retort that dressing children in designer kids clothes gives children a sense of self-esteem, self-awareness, and enhances their ability to relate and fit in with their peers.

Fashion designers, manufacturers, and retailers work hard with their respective advertising teams to create eye-catching advertisements that appeal to both children and adults. A recent study reportedly found that parents bought an average of seven dresses and five pairs of shoes per season for girls, and 10 shirts and five pairs of jeans for boys. This nearly doubles the amount that parents spent on their own wardrobe updates each season. Advertisers know that if you can sell to a child, you've in turn sold to the parent, which is why advertisers for print and television spend top-dollar to insure that campaigns create a "need" for children to acquire these items.

Fashion and media go hand-in-hand and are responsible for influencing and inspiring people around the globe. The newest generation of people being influenced and inspired is at the youngest ages in recorded history. The question still remains as to whether or not children are becoming more fashionable than their parents. There are many factors to consider. Some parents purchase these clothes for their children because they have the means to. Many of these parents grew up having fewer items of lesser quality and deem it important that their children have the latest fashions. Other parents simply want their children to dress as fashionably as they do. Yet other parents simply have a hard time telling their children "no" and fancy to lavish them with the season's most coveted items. Some parents simply enjoy the compliments and smiles from strangers on how adorably-dressed their little ones are.

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