China Digital Flat
during the appliance industry, China Electronic Chamber of Commerce
, China Electronics Standardization Institute held the "2008 fourth China Digital Flat Panel TV Market Development Forum. " Changhong , TCL, Hisense, Sony, Panasonic, Philips and other major flat-panel TV business at home and abroad, as well as relevant government departments on the flat-panel TV market situation and development trend are discussed.
Digital flat panel TV market in China Current Situation
China Electronic Chamber of Commerce, China Home Appliances Joint research discussion group issued the market, "the second quarter of 2008, China's demand for flat-panel TVs urban consumers Investigation Report." Reported that the first half of 2008, domestic consumption of flat-panel TV demand to reach 4.95 million units, in the second half to reach 7.2 million units in 2008, an increase over last year expected to reach 50%. In 2008, three, four cities in flat-panel TVs incremental clear year on year growth rate of more than one, the secondary market. The next few years, China's three, four market TV Demand will be nearly 100 million units. Since 2008, Sharp, Samsung, Sony and other foreign investors have begun to move down flat-panel TV sales channels. China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo that since Olympics HD broadcast, consumer demand will keep growing steadily.
Report into the 2008 competition in the domestic flat-panel TV market concentrated in about 15 between the mainstream brands. Foreign brand Sony, Samsung, Sharp and other 08 outstanding first half of the market, in a city market share rapidly. Meanwhile, three, four urban market as a potential future incremental market, given the channel's absolute advantage, Hisense, TCL, Changhong and other domestic flat-panel TV brand still contains large potential strength. Flat-panel TV industry has begun to Explosive Growth, profits gradually becoming thinner. Common improve screen clarity, as of the second quarter of 2008 through CESI "1080 HD" certification includes 12 brands, 65 models LCD TV And plasma TV.
Present, the Chinese digital TV users has reached 27 million, for the promotion of high-definition flat-panel market has laid a solid foundation. Satellite, cable, terrestrial digital TV in the three pillars of the situation there. Consumers generally favor the flat-panel TV Narrow design, "thin" and "big screen" has become the development direction of flat-panel TVs, 3C fusion-type television in the ascendant, energy saving flat-panel TVs are increasingly subject to consumer concerns.
Chinese digital flat panel TV Development
2007, the new U.S. sales of LCD TVs are one machine, one machine in Europe with annual sales of over 1200 million units, while the French from 2008 to impose a new TV to be listed on one machine, Japan 32 inch digital TV all over one machine. In this exhibition, Toshiba displayed a ZF500, X3300 series of high-definition digital TV integrated machine, which can accept the terrestrial digital television signals and analog signals. TCL will display a full high-definition digital TV integrated model machine, built-in digital tuner, digital chips can be directly wired to receive and decode digital television signals (including HD and SD), wireless terrestrial digital TV signals (including HD and SD) and traditional analog TV signals, is a real digital TV.
Number one machine is a development
With other countries, the level of development of digital television, the Chinese digital TV is still at the initial stage, the 2008 Olympic Games to open China's door to the digital age, with wireless digital terrestrial television on air, it will enable China's flat panel TV industry to the true digital age. At Toshiba, Changhong, TCL and other enterprises, driven by digital TV integrated machine-to-market, consumers respond positively. According to "the second quarter of 2008, China's urban consumer demand, flat-panel TVs Investigation Report" The latest survey shows that consumers expect to buy high-definition flat-panel TV integrated machine proportion of flat-panel TVs more than 15% of the total.
TCL Group, Industrial Technology Research Institute, said deputy chief engineer Zhuchang Chang, from the development experience, the number one machine is the future development direction. Only one machine to launch wireless terrestrial digital is not enough to promote the comprehensive development of the number one machine, we must take into account the digital cable users, as more users are wired to watch digital programming over cable digital television broadcasting system is also promoting the translation in.
Green and high definition is development
Beijing 2008 Olympic Games will be the first digital high definition signal broadcast the Olympic Games, to the TV industry a rare opportunity for development. Many manufacturers have introduced full HD 1080P Flat TVs. This show, Toshiba, Hitachi, Sharp, TCL, Hisense exhibited their full high-definition television. Apart from the major manufacturers introduced
full HD TV, also spared no effort in the green environmental protection: TCL independent research and development of natural light technology, through a special optical design, to change the LCD TV out of the state of incident light, making it more close to natural light, combined with backlight source of dynamic control, so that LCD TV is more soft and natural images. Vision not only protect consumers, but also to the highest energy-saving 50% of the LCD screen; Hisense independent research and development of ultra-thin 42-inch LED LCD TV, using adaptive dynamic backlight control to achieve a sharp drop more than 30% power consumption, as low as 50 watts, life of up to 100,000 hours. TCL Group, Industrial Technology Research Institute
as deputy chief engineer Zhuchang Chang said, the green and high-definition, is not only the theme of this forum, in a sense point of view, is also a color TV, two trends. "Within the Olympic Games, is the field athlete of the competition. Out of the Olympics is a competitive business, especially in the overall transformation of today's color TV industry, TV companies are simultaneously held in a Olympic Games."
Vertical integration to enhance competitiveness
2007 9 months, Hisense's first LCD module production line put into operation. In April of this year, investment in shares of Skyworth LG D LCD module plant in Guangzhou, a joint venture with LGD display technology research and development company. TCL Group on April 15 at LCD module factory in Huizhou, ground-breaking ceremony. Today, the global flat panel market expanding, the Chinese color TV enterprises in different ways to enter the LCD industry chain upstream, in order to overcome technical bottlenecks, increase the competitiveness of flat-panel technology era.
Flat-panel TV business through the integration of upstream and downstream resources, the formation of optimal allocation of internal and external processes and the competitiveness of the industry chain, so that more rational product design, quality and more stable, developed faster and lower cost also. While improving system efficiency and resource integration capabilities. Hisense Electric Co., Ltd. General Manager Wang Yunli marketing company, said, "With industry consolidation, break the monopoly, continued technological breakthroughs in order to improve China's http://img.hc360.com/home-a/info/images/200805/L_20080520l59 . jpg http://img.hc360.com/home-a/info/images/200706/20080618D06.jpg 234695.jpg . Jpg ttp: / / img.hc360.com/home-a/info/images/200904/one_20090414114724360.jpg http://img.hc360.com/home-a/info/images/200904/one_20090414114723963.jpg ht/ico01.jpg http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg http://www.hc360.com/c
China Digital Flat
By: frbiz2@163.com
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