China Footwear Brands International angry, new marketing sword scabbard

China Footwear Brands International angry, new marketing sword scabbard

Since 2009, the international sports giants in the Chinese market took a plunge?? Major international brands in China, sales grew significantly lower or even negative growth. Nike had closed the only of its own factories in China, Adidas and American Mizuno is cut hundreds of sales outlets in China?? With a marvelous, it is also of local sports brand's market share substantially increase in echelon style listing, thousands of sales outlets expansion.

Into 2010, local sports brand their "ambition" is to further expand?? The brand international Olympic outstanding progress has been frequent in recent shot, of all sports people continue to eventually lead to the nerve. Peak CEO Zhi-Hua Xu said: "The in-depth international brand and promote the world's brand Peak is the Peak historical mission as a national brand."

Occupy a strong international top resources

Olympic 2010-2011, held in Xiamen, winter and spring at the new orders, Pick of the international strategic intent remains, "is obvious"?? In addition, as always, with the Stankovic Continental Basketball Association contract, even with the New Zealand Olympic Committee Council of the Serbian Basketball Association reached a strategic cooperation?? that will more powerful resource advantage of the opportunity "into the bag," the mode of operation is the International Olympic diversification strategy has always insisted on thinking.

Is well known, international brand Peak road from the originator in the NBA, to expand on FIBA: As the first Chinese billboard on the NBA, and in 2007 reached a strategic cooperation partner of China's brand, so far signed 12 NBA players The marketing strategy can be described as impressive; and when the Olympic basketball tournament with another high-end resources to achieve strategic cooperation FIBA, the world will be the first to seize the high ground basketball tournament two great resources. Pick the Basketball Association of Serbia and continued signing cup, then it is further expanding the global basketball tournament field advantage Cherish.

Serbia Men's predecessor?? Yugoslav basketball team at the international famous, the latest in the FIBA world rankings, Serbia is also ranked fourth, is the world's most basketball fans love the team and one of concern. Dressed in shirt and equipment of the Serbian Olympic team, will be the expression of the Chinese sports brand strength to the world another "home."

The Stankovic Cup, held in China as a permanent world-class high-level basketball tournament, the Chinese fans are very familiar with the Intercontinental title tournament. Since 2005, "Williams Cup" was first held in Beijing, China, Pick it forged a bond with. "Sri Lanka" Cup International Basketball Federation Central Committee, the only female Asian Basketball Federation on behalf of the Asian Basketball Association general manager? Cheng Man Wai, also reviewed bilateral cooperation process, said with deep feeling: "6 years, Peak the development of high-end event with the world bound shows that its unique strategic vision and brand development path, so that fans and consumers throughout the world enjoy the exciting game in the same time, deeply understand the meaning of Chinese sports brand and charm. "

In addition to root out the basketball bonanza, Olympic co-operation with the New Zealand Olympic Committee, is disclosed outside Olympic areas interested in basketball, and multi-category international brands in direct competition. It is reported that New Zealand's Olympic delegation for the 2012 Summer Olympics in London in 2010, the first Summer Youth Olympic Games (held in Singapore in August) and 2010 Commonwealth Games (October 3 -14 days in New Delhi, India) a variety of specialized equipment. New Zealand Minister of National Olympic Committee Marketing Terry? Daly (Terry? Daly) on behalf of New Zealand's national Olympic Committee chairman, expressed in the contract for the Olympic site recognition and good prospects for bilateral cooperation prospects.

Innovation "professional" marketing sword scabbard

In addition to traditional sports marketing, Olympic TV with a new marketing strategy of Jiangsu cooperation surfaced. It is understood that the second half of 2010, Olympic will jointly launch a file, Jiangsu Satellite TV, a strong part?? "Quickly made her famous."

This part will be the first Olympic event this year, re-branding "Pick 5V5 Basketball Challenge", with the cover on the streets, schools, newspapers, television, and even the network's basketball-loving groups, comprehensive display of Chinese blood "basket" of children fighting for the basketball dream The actual combat experience and emotional history.

The two sides built with "passion and dream, inspirational and youth" as the theme of the quasi-professional tournament, the Chinese sports brand marketing for the first time clearly: this is a marketing and experiential marketing wins emotional times, and only concerned about everyone's heart the world, concerned about the interaction between people, can make a brand and consumer interaction from a psychological, mental confidence to psychological dependence.

"Pick the basketball onto the television program is not the first time. Peak last year, and Hunan Satellite TV, once the NBA players in China as the entertainment version of the broadcast. But this time with the cooperation of Jiangsu TV, much different. Both keynote program, or program format, we will cut into basketball this perspective, the current show to the audience of young Chinese of words and deeds, feelings and ideals, "Peak CEO Zhi-Hua Xu talking about" World War I fame, "when they look exciting .

According to report, "World War I fame," can "is the Olympic basketball tournament 5V5" the melting chamber, through the game out of dozens of selected youth basketball master layer cut in front of an audience, and finally winning three of tomorrow NBA star players will be chosen to attend the United States and joint training and interaction, the real integration of the Chinese NBA basketball events and culture.

Along the "internationalization" and "professional" and always thinking, Peak and other local Chinese sports brand in the world sports arena will show the new style. Chinese Olympic fans have looked forward to rapid growth of local brands such as world's top brands?? It is gratifying that the Peak is toward that goal, struggling forward.

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