China Marketing Those Thing: 1978-2008 - Silk Po, Marketing - Hairdressing Industry

The Cultural Revolution, a number of lesbian and gay men because of sexual relationship

was sentenced to imprisonment before she calmly said: "Look, that soon will show that I am innocent." After decades of facts proved her prophecy. In many cases, history is always at some point seems absurd, but no one laugh. In China, the old country, some deep-rooted changes in the system will always be inadvertently destroyed.

Although China 30 years ago is still in the business world into chaos, in the shadow of some rules are rewritten, but it will be some spirit stick. In 1978, the 60-year-old salesman, model worker Zhang Binggui of a "revolution behind the counter" sales and service will be summed up in the spirit of "a ball of fire spirit." Although this is more of a "revolutionary spirit", but his sales of "one to grasp the precise" accounts "a clear" service "of a kind" and "five powerful" concept is the first time the Chinese Enlightenment marketing sense, so for a long time, it became a top commercial standards, even to the present, these ideas are not outdated.

And model workers, "Zhang Binggui" different, more entrepreneurs guess the history of each drum, expected changes in each country to obtain more favorable turn. Do business in them, more of a cautious gambler game. Speculation, hoarding, which has long been commonplace in overseas business activities, but in the country once regarded as illegal. Material deprivation in the shortage economy, the product has become the core of key words, the so-called crown on the sale of only "buying low and selling" label transactions, it is not been paid more attention. And the first century, the early '80s, some companies gradually realize that "good wine is also deeply afraid of the alley," the truth, starting with advertising for the perfect product to speak. Since then, China, advertising has been a number of Chinese companies as the most powerful weapon to open the market, a group of "Standard King" quick success to "Advertising is king" became the marketing sector in China during that time the strongest voice.

The last century into the 90's is also an advertisement, advertising also lost era, Qin pool, love and more so, "Standard King" Chinese companies had fallen to the significance of systems thinking marketing. At the same time, Master Philip? Kotler's 4P marketing theory began surging in the passion of Chinese fermented, and then evolve into a trend. 4P in the channel, promotion, more and more enterprises are valued by a number of innovative enterprises began to use tools in the market as the worldwide 4P. BONS Supermarket sales, three of the human sea tactics, Wahaha joint sales and sports marketing, a factor based on the ultimate use of these cutting-edge businesses to fly the rocket-like speed.

Supply and marketing cooperatives from the historical stage and left a large number of bad debts, some star enterprise so depressed, or even collapse. Flat channels allow enterprises to have more choices to Wal-Mart, represented by the large supermarket branches in China, many enterprises channel model has undergone enormous changes. Affected by, forward-thinking companies began themed retail stores attempt, Gome, Suning to the rapid growth from the bud, only experienced a few years time.

"Terminal is king" instead of "Advertising is king" has become a new trend, with this trend is strong hypermarkets, some enterprises unbearable admission fee, the cost burden Dianqing fees in favor of self-built store . Those who aspire to long-term household appliances, clothing brand onto the streets from the shopping malls, chain stores, to explore the road from scratch. The face of increasingly demanding customers and increasing the cost of expensive shops, these companies have in the brand, service, designed to invest more to get a higher premium, some enterprises simply get rid of the manufacturing sectors, in addition to marketing, Everything else is outsourced out. The other side of the value chain, OEM manufacturing expansion to a certain size, it is intended to reap more from the benefits of the brand. In this situation, popular for years 4P transform into 4C reasonable.

China after the new millennium, marketing is no longer "a fresh move," the era of marketing, diversification inevitably become the main trend of the new century. Internet disrupted everything, viral marketing, online shops, online advertising and other little-known Internet gadgets into a new "fast companies" are the trendy marketing tool. Just some of the rise in overseas marketing concepts are being introduced to China moment, some of which were genuine, the introduction, such as the Dell-style direct marketing; other reproduced mutated into marketing mode with Chinese characteristics, such as the Amway-style direct sales.

by: gaga

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