China's overall wardrobe from the present situation of market development prospect of the industry - a whole wardrobe, wardrobe market, furnit

China's overall wardrobe from the present situation of market development prospect

of the industry - a whole wardrobe, wardrobe market, furnit

China's overall development of the market situation closet

Product awareness is not high, less well-known brands: the traditional solid wood furniture, kitchen cabinets, or as a whole, the Chinese people as a whole wardrobe product awareness is relatively low. Survey showed that only 20% of households that have heard "a whole wardrobe" products, product families have a very low rate, and the major cities and general urban, east and west is a lot different. Advertisement With little publicity channels to promote more use of the network of choice, together with the newspapers, magazines, TV at least, which played a whole wardrobe brand advertising in the CCTV is not more than three, according to statistics.

Product of a serious sex, less creative products: China's overall development prospects of a good wardrobe, attracting a large number of enterprises to enter the market, causing more and more brands, an increasingly competitive; a large number of small regional brands and unbranded copy plus workshops to follow suit line brand; overall brand strengths and weaknesses exist, cohabitation situation. Overall wardrobe product quality, service and price level uneven dispersion of large market, low level of industry standards, mainly by business self-regulation, the reasonableness of prices has no way to test. Overall, the industry, not many well-known brands, as consumer awareness of products is generally not high, to the part of the business or the use of non-credit management means damage to the interests of consumers possible. Or use of these businesses, "the concept of speculation" and "packaging" virtual lift prices, and reap high profits; or use shoddy, low quality products with low price against the interests of consumers.

Whole closet industry in China Opportunities and Prospects Through the development of the world as a whole wardrobe

, gradually formed the main four schools: the French system as a whole wardrobe in order to focus on the romantic sense of art-based; Italian system-oriented design; the German system, pay attention to standardization; De Feiya system Zeyi simple standard of human nature known.

Whole wardrobe to enter the Chinese family has only about ten years time, China's overall trade wardrobe into a time the industry did not last long, as the home consumption in recent years, Chinese people began to focus the whole art of living at home, people like Home Which include more characteristics of autonomous creativity and the bedroom as the core of life, the whole wardrobe and a walk-in closet more and more households of all ages.

The advantages of the overall wardrobe will be tailored Machinery Production, saving space and beautiful combination of fashion, can be designed according to the needs of everyone, put into the home after the formation of concave wall closet feeling which can not only cut into space for hanging clothes for display space at the top Space can also put bedding and other items. Wardrobe sliding doors and through the choice of colors, so that the integration of the whole wardrobe and furniture, wardrobes and other furniture using the same material and color of wood, and the bedroom Decoration Seamless.

Overall wardrobe domestic enterprises mainly in Anhui, Guangdong, Beijing, Shanghai, Chengdu and four regions, which a few large areas in the design, services, Management And so lead the country as a whole closet industry. With the development of the industry as a whole wardrobe, appeared on the market in recent years, De Feiya, Sofia, Hollywood passenger, Stanley, the top overall solid professional wardrobe and other famous enterprises, and become the industry leader.

Market research statistics show that urban households in China, the whole wardrobe has a rate of only 6.8%, a figure far below the European average of 72% in developed countries. It is gratifying, but about 29% of urban families, said in the next 3 years to 5 years to buy a whole wardrobe placement. According to industry experts predict that home improvement spending in the next city, the private room renovation costs will account for more than 80%, while the cabinet in turn accounted for 90% of the cost. Experts predict the market in China as a whole wardrobe the next 3 to 5 years, a "blowout" phenomena. Within the next five years, China will have 29 million sets of the overall wardrobe furniture market capacity, the average annual 5.8 million units, if an average 30,000 yuan per set, wardrobe accounted for 60% of the proportion of costs each year there are only a wardrobe 400 billion yuan in the market space.

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