China's Household Electrical Appliance Enterprises: Start "nuggets" Sports Marketing

As a new marketing model and the breakthrough into the international market

,

Sports Marketing China's household electrical appliance enterprises are more and more attention and favor. At the same time, how to use sports marketing to

Brand The core culture to sports as a platform for further upgrading and beyond, has become China's enterprises must face the test together.

"Sports Marketing" hot appliances

Chinese home appliance industry, sports marketing is rapidly warming.

Since March 26, 2004, the new

Association 65 million U.S. dollars to the cost of IT hardware, only the International Olympic Committee's global partner (referred to as TOP), the use of TOP program, the new Lenovo acquired

IBM PC Business, began international has taken the road to greater pace. February 18 this year, Lenovo provided for the 2006 Winter Olympics in Turin nearly 5,000 desktop

Computer , 600 units Notebook Computers, nearly 400

Server , 1600 desktop Printer And technical support and services. Lenovo products, stable performance not only won the Turin Olympic Organizing Committee's trust and recognition also to show the world the strengths of Lenovo brand.

Similarly, Haier In a Olympics White sponsor will less than a year's time, has eyes for another major concern in sports?? NBA. U.S. time on April 10, Vice Chairman of the Haier Group and the U.S. NBA Chairman David Wu Kesong? Stern Haier Industrial Park announced that the United States to form a global strategic partnership, Haier has become the first global home appliance industry, the brand sponsored NBA .

Under the agreement, Haier can use the NBA in the U.S. and China, a series of marketing assets, media platforms and events items are displayed innovative technology appliances. The co-branded

Advertisement Activities will be through the NBA in China 24 TV channels broadcast partner, Haier's products and interactive campaign website and the NBA will also tour the show. As the first joint promotion of bilateral cooperation activities, on April 27, NBA2006 playoff race first HD broadcast in Shanghai, Haier HD

Streaming Media TV The first high-definition NBA games, the effect of high-definition TV viewing by NBA officials praise. NBA vice president of China, Mr. MarkFischer said: "Haier streaming high-definition television for the first time for Chinese audiences to open a new window of high-definition sports, help promote high definition

Digital TV And NBA games in China and further spread. "

Following the Turin Winter Olympic Games in hand

Lenovo, Haier leveraging NBA events, the

TCL Also to look focused on international sports marketing. In the huge sponsorship of the third "Golf Classic", the recent sky-high price TCL Youyi soccer star Ronaldinho signing for the new flat-panel TV market in the B68 series of new endorsements, targeting the World Cup about to start.

Lenovo, Haier, TCL is China's household electrical appliance enterprises in recent years, played the epitome of sports marketing license,

Changhong The new flight, Amoi , Skyworth , Akai and other companies have also started a large number of appliances around the World Cup's sports marketing. Right now, household electrical appliance enterprises Denver sports marketing collective passion, can be "full swing" to describe.

Glamorous sports marketing Leveraging the Olympic Games, sponsored by NBA, play the World Cup card ... ... a series of events show that China's household electrical appliance enterprises gradually horizon sports marketing strategy.

With the 2007 Women's World Cup, the 2008 Olympic Games, the right to host the 2010 Asian Games settled in China, the sports marketing business to become the new favorite of Chinese enterprises has become an opportunity to go abroad, but of this opportunity for the Chinese household electrical appliance enterprises it more attractive.

How great charm sports marketing? Korea

Samsung Is a vivid example. In 2005, the Samsung brand value over many years old enemy

Sony

, A global brand value, one of the fastest growing. But until 1990, Samsung is still a unknown Korean companies.

China's Household Electrical Appliance Enterprises: Start "nuggets" Sports Marketing

By: dpdo

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