China ecommerce has a rapid development — e-buyers beyond 100 million

Author: lidongqun

Author: lidongqun

China E-Retail Market Trend Prediction 2009-2012, issued by Analysys International, showed that in 2009, national online shopping kept high sustained growth and its trading size rise to about 250 billion Yuan; furthermore, e-buyers scale is expected to break, namely, there will be 28.2% internet users choosing to have online shopping. In the market, the C2C market is still monopoly. Taobao takes over the lead other competitors with absolute advantages. Although the size of B2C market is far less than C2C market, the growth speed of B2C market is far above the C2C market. With more and more merchants entering the network platform, online shopping industry chain appears subdivision trend. Reports also expected that in 2012, China online retail sales scale will reach 713 billion, which occupy 3.5% of the whole market scale. Cao Fei, senior analyst of Analysys International thought the rapid growth of e-commerce market scale cannot do without the mature of industry chain. On the one hand, the Internet has become the more important consuming channel to China core consumer groups step by step, and users more consumption habits gradually move to on-line from below the line; On the other hand, more traditional manufacturing enterprises and distribution channels start to pay attention to the internet channel, and accelerate the layout and control of on-line channel. In addition, the corresponding logistics, payment, marketing and service these related links also present a complementary stance with the development of online retailing market. Epathchina.com, an e-commerce wholesale drop shipper, agrees on the ideas of Cao Fei. Due to the gradual mature of the industry chain, consumers may choose to shop online. Just because of this, consumers can buy online with less potential safety hazard. Both the industry and consumers can promote healthy development of e-commerce market.About the Author:

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