Chinese Exporters Have Fought In Domestic Market In Order To Break Trade Deadlock - Foreign Trade -

"European and American customers less, export more and more difficult to do business" has become the 104th Canton Fair exhibitors many deep feelings

. In the global economy slowing down, consumption will reduce the background, more and more Chinese enterprises began to export "export turn domestic" strategy, hoping to ride out the storm by the domestic market.

While Western financial crisis on the global real economy has not fully reflect the impact, but the signs of this year's trade show Europe and the United States next spring, buyers clearly a lack of confidence in the consumer market. Wait and see in the pervasive mood in the bulk export orders than the previous substantially reduced.

Situation is not good, exporters have begun to turn to "inside." As consumption levels and habits are different, China's exports and domestic goods in the performance of a long time, and there exist many different characteristics. However, with increasing consumption capacity in China in recent years, these differences are gradually smooth out. Canton Fair Exhibitors

Joe crown pointing a small sauna booth told reporters that this product price is 450 dollars, for 1 to 2 people to use, there is a certain economic strength of the Chinese families can afford. There are larger for some of the hotels, the highest price in the series, but more than 900 U.S. dollars.

Joe Crown is chairman of Jiangsu Shi Kang Sauna Equipment Co., Ltd.. The main production enterprise of far infrared sauna, all export products in the past. 30% of exports to the U.S., last year achieved sales of more than 1,000 million. However, demand for the U.S. market plummeted this year, sales shrunk by about 20% of total exports are expected to drop to 700 million.

"We have recently done a preliminary investigation of the domestic market, domestic sales of promising." Crown Joe said: "The steady growth of China's economy for many years, demand continues to expand, consumption level is also rising, as the company has created a favorable domestic conditions. "

To produce solar water heaters based in Shandong Huang Ming Solar Energy Group Co., Ltd. as well. International Trade Minister Xue Xinwen company introduced in the past in many western countries the bulk of green environmental protection equipment, subsidies are so large and relatively expensive equipment has been sold well in overseas. Since the subprime crisis, some countries started to reduce even prepared to abolish subsidies, many old customers correspondingly shrink.

He said the company is gradually adjust the marketing strategy, the key infrastructure sectors to promote a number of solar traffic lights, lawn and other products. With the community growing awareness of environmental protection, domestic sales amount is expected to grow substantially.

Have absolute power, especially the technical strengths of the export-oriented enterprises fought in domestic demand is not difficult. This flooring manufacturers from the case of Yan Gallon group can be proved: in winning the United States, "337" clause after the arbitration case, this enterprise intertwined with self-developed "off - label" technology, successfully entered more than 100 countries the floor of the market. By the Czech Republic abroad, the group began fighting the enemy in the domestic market, domestic sales now account for 20% of the total.

But not all exporters are so smooth the transition. The one hand, according to market requirements for export products require restructuring in some sectors on the other hand the domestic market are not standardized and competition fierce, but also so that they have worries. 10000 Plastic Co., Ltd. salesman Lijian Lan Ji said, the plant is 100% of the export business, there are many difficulties in the domestic, one brand, and second channels. Meanwhile on the domestic market business model is very familiar with the accounts receivable is a big problem. Mechanical & Electrical Co., Ltd. Shanghai 100 000 000

De Jing Huang, general manager, said company exported nearly 10,000 kinds of lighting products, and thousands of enterprises to establish Cooperation Relations. After a decline in export orders, began to try to export products to sell into the domestic terminal, but the operation was found after six months is very difficult. As the export product has a very strict quality requirements and certification, so the cost is generally high, in the extremely price sensitive domestic market, lack of competitiveness. Prime Consultant

Chih Ying Huang Yan, chief adviser that "an export domestic" For businesses, is a challenge and an opportunity. Some experts say that foreign trade enterprises turned to domestic market, with policies and measures need multi.

For changes in the market, China's exports, Guangdong province has taken action. This year in June, the provincial quality and technical supervision issued a "turn on the organizations to export domestic enterprises Helping to inform the work of" quality supervision departments at all levels of the enterprise from the standards, metrology, quality management, to focus on helping and supporting, as export-oriented enterprises turned to the source-oriented enterprises in the provision of technical support.

by: gaga

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