Chiropractic Video Marketing 101
Chiropractic Video Marketing 101
Chiropractic Video Marketing 101
In the old days it took an arm and a leg to create any type of video presence, but now the web has opened-up video to each and every chiropractor. In this article we're going to consider how you can make chiropractic video marketing work for you.
YouTube and Chiropractic Video Marketing
YouTube is the major source for free online videos and you can do a lot of chiropractic video marketing through the site. It's the biggest online sharing network and millions are using it daily. To top it off, it has made people famous and rich.
You can create your own channel / account on the site and load your videos onto it. Should you directly market yourself on YouTube? No. What you should do is provide videos with useful information that people need. It can include demos, graphics and interviews.
The thing is to keep it relatively short (a focused two-to four-minute segment is more effective than a 30 minute piece that's all talk and no action). You can do a series of short pieces that are informative and that link back to your site. Likewise, you can post a video on your site that links to your other videos on YouTube.
Part of a free subscription to your site can include a series of videos with each coming out each week. You may want to go even further and if you have the stuff create your own 15 minute weekly webcast.
How and Why Video Works on the Web
For years, the Internet utilized a video screen to basically show static content. Yes, there have been videos on the net for a long time, but it's only in the last decade or so that they have been used widely and effectively.
Technology has improved greatly, in terms of delivery and flash, along with high-speed Internet connections have helped to make video viewing fast and easy. The fact is the internet is ideal for video-active, quick moving and easily manipulated by the viewer.
Up Close and Personal
Chiropractic video marketing will not only make you an active resource on the internet, it will make potential patients feel like they know you personally, giving you a boost in your credibility. It's time to start using video marketing to connect with the public, get yourself more exposure and creat
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