Choose The Best Marketing Collateral For Your Business

Choose The Best Marketing Collateral For Your Business

Which printed marketing collateral works best? If there is one true answer for all, I would not be writing this article at all. Brochures, posters, flyers, catalogs, calendars are all examples of printed marketing collateral. They all lay claim to produce the best results that is to attract more prospects to your business. But like all business executives or marketing strategies, you might be wondering which one is right for you.

This article will not give you the answers but will provide you some guidance on which printed marketing collateral is best for your business and how you can take advantage of them. Read on and get hints on what will work well for you.

Customer Profile

What is the make-up of your customer base? Are your customers the fastidious kind? Do they go through each item for fear that they might buy the wrong one? Remember that your customers are wired differently. There are those who make decisions immediately; and then there are those that go through a lot of motion before deciding to buy a product or service. However different they may be, your customers will always look for a product or service that they can trust. It is now up to your posters, brochures or flyers to establish the credibility of your product or services.

It is also worth looking at how your customers are buying. It is important to know how often your typical customer is going to the market to buy something. Their trips to the grocery, shops, or mall will give you an indication of buying patterns. Factor this in when you decide which printed marketing collateral would work best for your business.

Location of Access Points

When you go for brochures where do you intend to distribute them? If you go for poster printing, where would you post them? Location is an important factor when you decide which printed marketing collateral you should go for because it will determine your customer's current frame of mind. It is absolutely necessary to know your customer's frame of mind because it will determine how they will take in the information. For instance, you might be putting a poster in a high traffic area but most of those passing through the area are almost always in a hurry, hence, no chance to look or even read your posters. If your customers are not in the right frame of mind, chances are your printed marketing collateral won't work.

Budget

If you have unlimited amount of money for your advertising campaign, then there is no point in deciding what will work best because you can have all of them, i.e. brochures, flyers, posters, etc. But if you are working on a limited one, then you have to look for the best option. With this, it is important for you to have a printed marketing collateral that can be had with the least amount of dollars; but which will work for quite a long period of time. For instance, calendars are a good option because you pay for them once but you get to advertise for a year. Business cards are another option. These small printed pieces of paper are your best weapons in your armory. If you are talking about a mid-range budget, you can consider poster printing. They are highly effective because they are visible, and they can also be posted for a good period of time, hence, maximizing exposure for your products of services.

This is a short list of guidelines for when you have to choose your printed marketing collaterals. Remember that not all marketing collateral will work for your business. Choose the right ones to ensure that you can derive the maximum benefits.

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