Choose The Digital Outdoor Signage For Your Business

Digital outdoor signage includes 3 crucial parts

, these are; targeting specific demographics, the systems used and the call to action, we will now look at each one over the next few articles to see how they will benefit any marketing campaign.

No longer are the days when the key avenue for marketing was the newspaper, printed media is now a thing of the past with many businesses evaluating at modern ways to promote and market to current as well as new clients.

Most shopping malls are installing indoor as well as outdoor dynamic signage solutions and these can range from interactive outdoor kiosks to considerable video walls and even single flat screen TVs in protective outdoor housings also called an LCD enclosure.

The reality is that for a flexible and inexpensive advertising solution and to have a better bang for your buck you need to try and save money whilst at the same time selling to your consumers. The simplest shape of outdoor digital marketing is to have a flat panel Television and put it into some style of steel housing that can deliver a vandal and waterproof solution.

The plane fact is that for a flexible and reasonably priced advertising solution and to have a better bang for your buck you need to try and save money whilst at the same time advertising to your consumers. The simplest form of out-of-doors digital marketing is to have a flat panel TV and put it into some form of steel housing that can give a vandal and water proof solution.

The more reasonably priced the solution the quicker the investment is repaid, for example one business employed an outside LCD monitor enclosure in it's car lot next to a train crossing, so every time the barriers came down they had a captive audience, the store owner recalled that their takings rose by 16% in the first 2 months of putting the out-of-doors digital advertising solution in the parking lot, then 5 other local firms approached the proprietor of the signage device and purchased 2 minute promotional slots from the device owner who charged US$200 per slot, within 2 months the equipment had been paid in full and the owner then discovered he was sat on a possible money mine, earning an extra $10,000 per year for little if any extra work.

With more and more firms researching for chances where they can find their advertising solution for utmost eye ball views they are now deploying them in car lots, car dealerships, hotel parking lots, even McDonalds are using out-of-doors marketing to up sell their menu whilst consumers are waiting in the drive through queue.

by: Lari Smith

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