Choosing A Business Name By Telephone Systems Direct
Think carefully about naming your business
Think carefully about naming your business. Telephone Systems Direct deployed logic to its best advantage when christening the ecommerce operation. Being descriptive may appear blindingly obvious but why do so many entrepreneurs feature initials such as BS Solutions. It says nothing and adds to the burden of cost when it comes to marketing. It almost obliges them to have a strap-line to give some narrative to what they actually do for a living. It is alright if you have a marcom budget that is the size of BT but most of us do not have that sort of cash to splash. The brand should be a descriptor and state the purpose of it. Less is more and who wants to waste words. Cogitate along the lines of the Campaign for Plain English. If you sell business telephone systems then bang it into the branding. Simples!
Now to defining the terminology. The trade calls them PABX (private automated branch exchanges) or PBX for short. But only nerdish buyers would have searched under that on the web. To end users they are business telephone systems or simply telephone systems. Indeed that is the most commonly used and targeted phrase that website visitors look on. Again there are VoIP systems but our target market uses more simplistic terms.
There are online tools that quantify what surfers search for. Try Word tracker it will reveal which are the most popular phraseologies and Google have a keyword tool that is free to use. This is how we confirmed, that in the main, telephone systems, is the ultimate word sequence to aim to be top for. Sure we could have placed telephone systems inside the meta data of our HTML code but we secure extra points because telephone systems is within our URL. It beats using black hat techniques such as stuffing.
We specialize in Samsung telephone systems and it has made us a specialist. It means that we have minimal supply chain and results in us being a big noise with the Korean firm. We have better buying power because we ship more than our supposedly diverse competitors. It reduces our engineer training costs and makes us engineering experts for that make of telephone systems. But our clients are predominantly not bothered about that, they just want telephone systems. Keep it simple stupid (KISS).
We chose Abbey Telecom for our holding company as it puts us at the front of things like directories, filing cabinets and the customer lists of our suppliers. When our telephone systems manufacturer has a desire to price clear some equipment we always get called first.
So our advice is done rush, peruse it and stay user friendly. Good luck. Oh, and call us if you need telephony recommendations that are equally well thought out!