Choosing Good Keywords and Optimizing your Web Sites Pages

Choosing Good Keywords and Optimizing your Web Sites Pages

When you first launch your website, it is quite tempting to jump right in and start updating the keyword Meta tags and changing anchor text on your site. But for a successful online marketing strategy, it is crucial to ensure that you know your audience & how to reach them.

This is where choosing the right keywords for your website or SEO campaign, play a major part of attracting your audience. A keyword can be one or combinations of several words which best describe what your web page is about or has to offer. Search engines use a concept known as keywords and keyword phrases as found in your page titles, headers, Meta tags and your body text to determine if a particular URL is relevant to what a user is searching for.

Before you actually start writing the essential text for your pages that will boost your search engine ranking, you have to know which keywords and key phrases to use. Keywords and key phrases are the words on your site that match search terms used by people searching for particular items, products, or services on the internet. Once you know the search terms being used for your particular niche, then you can include them in the content of your web site as keywords and keyword phrases.

Your keywords and key phrases will also be used if you plan to promote your site with pay per click or keyword based pay per impression advertising. There are tools and services that will help you find your Best Keywords. They can help you choose the best keywords and key phrases for your Web site.

Word tracker and Google's keyword suggestion tool help you choose the right Internet marketing keywords that will help your search engine placement and ranking. Use these tools to learn what keywords and key phrases your customers are using to find the products or services you offer. There are numerous other tools out there that you can use but these are two of the most used.

How do you find keywords in a specialized industry? The process of choosing your keywords and keyword phrases is similar to the process of splitting a single core term into multiple cores, only it's done in a much more fine-tuned scale. Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research. The most important aspect of analyzing and eliminating keywords is to fully understand what the customer is looking for.

We often see keywords through our own lens of understanding. As you sort through your lists of keywords, you want to be sure to eliminate phrases that won't deliver converting traffic. Whatever keywords that you keep for optimization, you want each to be able to drive the most qualified traffic, giving you visitors that are most likely to buy your product or services. What you want to do is separate the good keywords from the not-so good. In order to find those unknown phrases, you have to start with a foundation that will guide you from where you are to what it is that you're trying to find. A list of keywords that can be optimized into your site.

Sit down with your co-workers and business partners and discuss which keywords are relevant to your business or website. The right keywords make the difference between a profitable campaign and a campaign that loses money. Take control of your web site, do the research and develop a strategy that will best suit your business online and offline attracting customers.

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