Choosing Right Landing Pages For Your Keywords Part2

You can easily find bounce rates for your PPC campaign

, by using some Google Analytics indicators. For example, you can open the Traffic Source section in the Google Analytics and then can navigate to AdWords Traffic which makes it easy for you to get the data you want for your PPC campaign.

Google Analytics > Traffic Sources > AdWords Traffic

After drilling down into Adwords section, you can select the suitable AdGroup you want to work on. You can leave a drop down in the first column, on the option keywords. Then in the second column, you can change your drop down option to Landing Page. After this, take your mouse pointer to Views which is on the top of the page-image, on the right hand side. Under Views, you will find an option Comparison. Choose Comparison. Then skipping the third column, go the fourth one. Change it to Bounce Rate.

After you are done with that, start analyzing landing pages for your pay per click campaign. You will find the average bounce rate of your website has increased. While looking at the higher bounce rate, dont ignore pages that show bounce rate x percent better.

Since you are creating multiple advertisements for each group, you need to lay special emphasis on the kind of landing pages you use for each ad in your PPC campaign. If you have good PPC campaign management, your keyword will have a number of potential landing pages.

You can do 2 things after you get the required data on your pay per clicks.

- You can give a destination URL to each keyword you use in your PPC campaign.

- Secondly, you can eliminate the underperformer(s).

If you consider your AdGroups to be very gritty, you should just flick poor performers off your landing pages. However, if your pay per click AdGroups are not so gritty, you can select the best URL for your PPC campaign and make it the destination URL for the keyword.

by: Nimit Shah

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