Classified Advertising In Newspapers

Newspaper is a popular printing that addresses a large audience statewide

, nationwide or worldwide. One of the many sections in the newspaper includes classifieds. The classifieds section is a point of reference for many people with different needs. Some of the common categories found in the section include buy or sell of property and automobiles, job advertisement, business for sale, offer of various services and sale of products. Newspaper sales are also boosted thanks to this useful section. How then, can you fully utilize newspaper classified advertising to reach your potential customers, clients or job seekers?

(1) Sifting through your advertisement should be easy. The title and font for your banner headline and content should be easily noticeable. The reason advertisements are listed in classes (giving rise to the term classified) is because readers will browse through the category that matches their need and literally scan through the list for content that appeals to them.

(2) Keep your advert general and straightforward. Bear in mind that most newspapers contain mainstream-like news and will be read by people from all walks of life. The demographic background of your potential customers is also an important factor to consider. Some newspapers are only circulated in certain areas. Dont make the mistake of advertising irrelevant and out-of-reach product or service that is not accessible to the local community.

(3) Whenever possible, take part in the design of the advert. Design is important in newspaper classified advertising because most of the time, the section will be in black-and-white printing. Colors appeal to readers. When the advert is not colored, greater emphasis should be placed on font, word sequencing and arrangement to attract readers.

When designed and placed accurately, you can be sure that it appeals to readers. The ultimate purpose of the advertisement is to generate response. Therefore, consider things from the perspective of the reader and potential customer. You will understand better what to include and how to best address them.

by: Chris Cornell

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