Clip Display: Preparing For An Exhibition

Taking part in an exhibition or trade show offers companies the chance to meet and interact with new customers

. They also offer the opportunity to show off your products and services and if done successfully can lead to a relationship with a loyal customer.

Exhibitions all provide businesses with the opportunity to network with other companies and of course check out the competition. To make the most of your time at an exhibition you must prepare throughly.

There is more to an exhibition than just getting an exhibition stand and putting up a few company banners. Decide what you want to achieve from taking part in the event. Are you looking to raise awareness of a current product range or are you looking to promote a new product? Are you there to raise the authority of your company or to undertake market research? With this in mind you are able to determine the angle you use on your display.

You need to ensure your stand is professional in appearance and visible enough to attract a number of potential customers. Ensure your staff are dressed in proper attire, as combined with a professional looking display stand will enhance your company's image.

When preparing your display, keep your target audience in mind. Decide how you intend to attract them to your stand and more importantly how you will keep them there. But ensure you monitor your competition, it is always beneficial to keep an eye on what your rivals are doing and where they are positioned.

Make sure you check with the event organisers exactly what equipment will be provided on the day. The last thing you want is to have a fantastic powerpoint presentation about your company and no equipment to play it on. By checking this information in advance you are able to source any additional equipment you need in enough time.

by: Abishag Wilson

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