Clip Display: The business benefits of display stands

Hosting a table at a business event is a great way to meet prospective clients and network

, but it can be fiercely competitive.

One way to help you stand out is through the use of high impact display stands. It's a great investment because there will be plenty more business events to attend, especially considering that the recession has sparked a boost in the number of events as people are even more aware of the benefits to networking.

It will help boost the company's visibility at events and enhance the brand image. This should, over time, lead to more people approaching the stand to enquire, resulting in new business leads or making contact with prospects. It provides the perfect place to hand out promotional material to attract prospects so you can give more information to potential prospects.

Pop-display stands are most popular for presentations, conferences and trade shows; banner display stands are a more affordable option and popular because they are more portable; brochure display stands are popular at trade shows where exhibitors want to display all their corporate information.

However, finding the right display stands is just the start. Below are some tips for displaying at your first exhibition:

Ensure you research the event well. There's no point spending hours at an event that none of your prospective clients will attend. It's also helpful to attend a few events yourself and take note of which displays you did and didn't like. This will help you make your stand the best if can be and boost its effectiveness.

When the display stands attract potential clients, make sure you ask qualifying questions so you can filter our whether they could become a customer or not. Those people you do swap business cards with, make a note of everything you remember about them and remember to call the next day to follow up.

Don't forget that whichever display stands you choose, the style, colour, shape and size should compliment your existing branding design to maximise their effectiveness.

Clip Display: The business benefits of display stands

By: Abishag Wilson

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