Close-up: Zong?? New Richest Man In 20 Years Storm Road - Zong, Wahaha - Food Industry

23 years ago, he carries 140 thousand yuan of loans and a huge dream

, foot the tricycle, quietly in Hangzhou Qingtai Street alley, one step closer towards his dream, then, Zong Qing Sell a Popsicle after 4 cents each, they can only make money on a few determined.

Rely on hard Business He created one of China's largest food and beverage manufacturers?? Hangzhou Wahaha Group Co., Ltd.. Is precisely because of its principal industry, step by step, making Zong finally after 23 years, 70 million (equivalent to 47.6 billion yuan) net worth of mainland China ranked the richest men in the recent Forbes Global 2010 discharged to the first on the list of the richest 103.

Who know him talk about his success, all have the same reaction?? "Sooner or later be expected, but also makes sense, so hard, who intentions, what will be successful. , "

Profiles Zong: Male, 65 years old, Hangzhou people. 1963-1964, head horse farms in Zhejiang Zhoushan labor; 1964-1978, at the Zhejiang Jiang Lvxing farm when scheduling; 1978-1979, run carton factory in Hangzhou, workers and peasants to do clerk; 1979-1980, in Hangzhou Bright Electrical Instrument Factory is responsible for production and marketing management; 1981-1982, the victory in Hangzhou Electric Instrument Factory is responsible for production and marketing management; 1982-1986, the school factory workers and peasants in Hangzhou when the clerk; 1986-1987, he was the School District, Hangzhou Office of Enterprise Marketing manager; 1987-1991, he was the Hangzhou Wahaha Nutrition Plant manager; Since 1991, he was appointed chairman and general manager of Hangzhou Wahaha Group.

Story Interest money shipments posted 1996, the Wahaha had a 20 million yuan of bad debt. Since then, the introduction of new Wahaha Marketing Mode: the first dealer to pay according to the size of supply of demand deposits, and Wahaha before delivery, while pasting higher than the bank interest, after the end of checkout, then the profitability of sub-section under the Wahaha profit to the dealer. This is known Zong "jointly sell the body system", Wahaha set up in the country to a large company interests of the Commonwealth.

Ding experience the powerful Netease CEO Ding Lei

Zong and are well-known businessman in Zhejiang Province. According to Zong introduction, "Ding ago not think highly of me, and he thought I was blind bragging (about Cola's market performance)", until a girlfriend went to Xinjiang with a girlfriend you want to drink Coca-Cola , But running around is not buy, only a very Cola, "From this time he was feeling Wahaha're good." Zong Ding met later repeated to him for advice "on how to sell a nation Wahaha."

"Wahaha" a mystery Years ago, sales were concerned that Wahaha Wahaha Beijing's vitality, so look for a Mr. tellers and ask, "Wahaha" in the end the future of how kind. Mr. tellers reveal "secret": the feminine character, shows more than a woman you Wahaha; you mouth words more, indicating a non-multi; you land more than word, is not down very deeply rooted, and then you three words are 9 pen, is the largest in China, you in the future may be the strongest. Zong talks about it often, to encourage.

Biggest mistake According to Zong

introduced business over the years, his biggest mistake is to use the Office of Zhejiang Province as a former Director. Zong gave him 5 million yuan of capital, let him freely. Unexpectedly, the manager himself to "import and export company Wahaha" in the name of four loans futures speculation, and finally to the Zong fried to a 30 million debt.

by: gaga

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