Color And Type Considerations When Designing Business Cards

With its small size and simplicity, business card attracts little attention

, and perhaps, that is why businesses as well as marketers forget to pay much attention to it. But this doesnt mean it is not worth consideration. Business card is a very powerful tool to leave a lasting impression as it goes on to occupy wallets and business address files. Color and type are two of the most frequently simple yet mistaken elements in business card designing. So, lets get a better understanding of color and type while business cards designing;

Colors

Colors are eye catchers and can make anything look beautiful. So, keeping in out of your business design is not going to benefit in any way. Colors can be used to achieve different objectives. Besides adding to the appeal of the card, they are also often used for emphasis. So, there is no plausible reason to not use such a powerful feature.

Using colors

Logo considerations- If you represent a company, then, business card should bear the logo of the organization in a clear manner. Others colors in the card can be inspired from the logo as well. From background elements to the type, logo can greatly help the designer in making color choices. Also, limiting the usage of colors to four is usually suggested. Seasoned design firms offering business card design Singapore. also go with the same rule.

Color tone considerations- Getting the color tones right is very important. If the logo boasts bright colors, then, usage of other colors need to be made considering the same fact. Specialists also keep the business card color tone in alignment with other materials used for branding purposes. If business card design as well as color scheme are in harmony with the elements in your website, then, it is an additional advantage.

Type

It is through type that reader or cardholder will acquire information about you. So, ignore type at your own risk. With so many typeface and font, designer often get wrong, and also boring, with type. But if one keeps a positive approach, type can be the biggest impression maker.

Choosing font- There was no dearth of fonts and web has only added more to it. Hence, a designer has to be very wise at making the choice. Using too fancy or decorative for name and contact information gives away unprofessionalism. Readability also needs to be kept at the heart of choosing font. Be it business card design from London or stationery design Singapore, readability and alignment are given prime importance.

Font size- Size of the type is another important consideration. Text that is too small is real pain for the reader. Speaking from the angle of printing too, the same is not suggested. Besides that, mixing different font sizes is also not advisable.

Business card, as aforementioned, is a powerful way to market self or a service. It always pays to hire a business card and creative brochure design company for a design that promises professionalism and authority.

So, these were the color and type considerations for business card designing.

by: rajesh

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