Color Black And White Situation Runs Counter To Jida Manufacturers Need To Developed New Techniques

Present, China printer market has moved into a mature stage of development

, is gradually replaced by black and white color, price down into mainstream products, users tend to print more high-end demand for the gradual application. According to ZDC in February 2009 survey, the current entry-level monochrome laser printer product line has been split to 1,000 yuan, an entry-level color laser printer products fell below 2,000 yuan; the same time, users of high-end laser printer products attention, appear to enhance. At present, China Printer The market has moved into a mature stage of development, is gradually replaced by black and white color, price down into mainstream products, users tend to print more high-end demand for the gradual application. According to Z DC In the February 2009 survey, the current black and white laser Printer Entry-level product line has been split to 1,000 yuan, an entry-level color laser printer products fell below 2,000 yuan; the same time, users of high-end laser printer products appearing raise concerns.

A black and white laser Printer Concerned about the degree of product

Black and white laser printer product list?? Five major vendors have products finalists list, single brand product has not yet formed an absolute advantage

(Map) in February 2009 the Chinese market, paragraph 10 most of concern to black and white laser printer

In February 2009 the most user interest in the top ten models black and white printers, Hewlett-Packard , Canon , Samsung , Association , Fuji Xerox products are short-listed five brands, including Hewlett-Packard holds five seats, two seats Canon, Samsung, Lenovo, Fuji Xerox One seat each.

Analysis of 10 short-listed product models, ZDC that: Although the five shortlisted companies also have products, black and white laser printer market under a single brand product has not yet formed an absolute advantage.

Although the HP scored more than 50% of the brand concerned about the percentage that ranked in the degree of the product concerned, the advantages of a single product and HP has not been evident. The most attention from a product known as the world's smallest desktop laser printer HP P1008, concerned for the 16.76 percent ratio. The original HP products as alternatives to the classic product P1020plus, in appearance, performance, and so may be raised, but also inherits P1020 P1008 sales in 2008 to become the largest black and white laser printers.

However, the number two Canon LBP-2900 is also not weak, This product also is a classic, listed four years can have such a high degree of attention can not but say that its strength is evident. In February, Canon LBP-2900 concerns the ratio reached 13.17 percent, just below the Hewlett-Packard P1008 less than 4 percentage points.

In addition, several products from the top concerns after the ratio is ranked the sixth to the tenth of the five products HP 5200Lx, Samsung ML-2010, Lenovo LJ2200, 3117 Fuji Xerox, HP P2015D proportion of all the concerns 3% -4%, and concerned about the gap between the proportion of small, what is difficult to determine the winner in the negative.

2, color laser printer products concerned Analysis

Color laser printer product list?? HP CP1215 dominance of a product

(Map) in February 2009 the Chinese market, paragraph 10 of concern to most color laser printers

With black and white laser printer products concerned with different birth, color laser printer chart showing the product concerned about the situation of one dominant player. HP CP1215 Color Jida products occupy almost 1 / 3 proportion of concerns dominate, a hard act to other products.

Under ZDC data show that in February 2009 color laser printer market, the top ten finalists attention, even though those have an HP product, Samsung, Canon, Konica Minolta Four brands, but HP CP1215 attention from a product is almost the other nine products and the degree of concern.

According to IDC statistics, the next four color laser printers up to 28% compound average growth rate, color Ji Da Ji Da mainstream status from the steps getting closer. At the same time, as the emerging business activities in China, Chinese real estate market, or some other on multimedia, color output needs of the market continues to rise, high-end of the A3 color laser printer market will continue to grow. So, in the future color Jida market, removing price and technology will be a crucial factor leading, therefore, to break the Hewlett-Packard dominate, the product of print quality, durability, stability, after-sales services, etc. will be other vendors need to be resolved.

ZDC Forecast: Next March, is hard to market new products to change the current pattern of laser printer market product concern about the ranking will be relatively stable. Concerned about the high price would be expected to continue to maintain their position, and rank changes are mainly concentrated in less than 5% were concerned about the product.

ZDC stated:

ZDC report "Top brand attention," and "product concern about the Top" through the analysis of ZOL professional IT website, including Sina, Sohu, Tencent, Netease , 79, including Taobao Network Media and 85 sub-stations nationwide ZOL users online Behavior , Statistics of various brands and products obtained in a period of time effective hit rate and the results, so ranking reflects a certain period of time a particular brand or site users to click on a product's degree of concern, manufacturers or dealers may reference data The reference and forecast sales to, but not exactly the same to its sales. If you have any suggestions or comments, please contact us.

by: gaga

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