Columbia Sportswear Launches New Omni-Heat(TM) Warmth Technology

Colombia Sportswear Company, the leading manufacturer of global outdoor apparel

, footwear, accessories and equipments, announced the launch of its new Omni-Heat Warmth technology.

Columbia Sportswear's Omni-Tech products features premium water resistance and breath ability by keeping outside elements from getting in, while still allowing moisture vapors to escape from the skin. Microporous membranes keep water from penetrating the fabric yet allow perspiration to escape. The innovative technology keep people 20% warmer than ordinary liners while allowing excess heat and moisture vapor to escape, which is the most innovative warmth solution to hit the outdoor industry in decades and allows consumers to see the technology as well as feel it," said Sue Parham, Vice president of Global Apparel.

Omni-Tech's first layer of defense is Omni-Shield, which prevents most water from ever making contact with the inner layers. Next, a microporous membrane provides the primary and most impervious layer of defense by completely blocking the passage of water molecules into the fabric. Omini-Tech membranes are 100% air permeable, which allows moisture vapors to escape. This superior breathability keeps you dry from the inside out. Lastly, lining materials protect the Omini-Tech membrane from underneath, while adding additional wicking properties.

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Columbia Sportswear Launches New Omni-Heat(TM) Warmth Technology

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