Combining Marketing Techniques

When you are laying out your marketing plan, you need to decide which method you

would of marketing you would like to follow eg marketing online, off-line, or to use a combination of both. Regardless, most business owners are aware that a single marketing strategy will seldom be as effective as multiple marketing strategies. While it certainly is not necessary to implement a lot of marketing strategies, combining two worthwhile strategies can help you achieve your business goals. If you combine e-mail marketing with another single type of marketing, it will allow you to create a multi-tiered strategy that is not that difficult to manage.

Many businesses currently find great success with e-mail marketing. This does not necessarily mean that they should avoid other online marketing techniques including having a website, participating in other message boards that are relevant to the industry, utilizing online banner advertisement, affiliate marketing campaigns, etc. In fact, it is well known fact that not every marketing strategy will be effective for every business. It can take trial and error to find out which ones work best for your business.

Some businesses find that e-mail marketing campaigns work extremely well with more traditional marketing methods. In fact, radio and television advertising as well as traditional print media can often enhance e-mail marketing efforts. If you have elected to use both on and off-line marketing methods, a combination of traditional media and e-mail marketing can be very effective. In spite of the popularity of the Internet, there are many people who still resist using the Internet for either purchasing or researching products.

Some businesses have elected to combine e-mail marketing with banner advertisements as well as message board participation. While each of these simple activities are all online, they can create a powerful Internet presence. E-mails can be designed to provide your audience with useful information regarding your products or services. Banner advertisements can be placed on your website and may be of interest to your possible clients. Those businesses who elect to participate in industry specific message boards have found that they are able to establish themselves as credible sources far more quickly.

One of the advantages of having a multifaceted marketing campaign is branding. It is important to remember that potential clients do not always currently need the product or service that you are offering. However, pursuing an aggressive marketing strategy keep your name in front of them, and keeps your brand in the public eye.

When combining multiple marketing strategies, you have to remember that it may not always be easy to evaluate their effectiveness. It is often wise to implement various marketing strategies so they are not running concurrently. By focusing in on one type of strategy at a time, you can track increases in sales or traffic to that particular strategy.

In order to allow you to determine which strategy produces the best effect, changes should not be made to an individual strategy until you understand exactly what effect it has on sales and traffic. From time to time, you may in fact notice that certain marketing strategies have a detrimental effect.

If any reason you are unable to determine which marketing strategy is working, you may want to consider creating a customer survey. Surveys can help determine how somebody found out about the product or service that you are offering. They can also provide you valuable insight to how people found your service, decided on your service, and what they think about your service.

A solid marketing plan is required to help any business grow. The more well thought out your marketing plan is, the more likely you are to have success in business.

by: Pilar Torres Wahlberg

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