Commercial Awnings: Stylish Low-tech Energy Solutions In A hot High Tech World

Businesses and homes can benefit from awnings

, too. Awnings can make a business place look good as well as allow it to save on its energy costs, all thanks to an appreciation that low-tech solutions in our high tech world can still come in handy. And in light of our brutal summer, cutting cooling costs is vital. Here are the top benefits an awning installed at your store/office/shop can achieve.

In an age of iPhones, tablets, GPS navigation and automated room-vacuuming robots, its easy to forget that so-called low-tech solutions to everyday problems are just as important as newer gadgets and gizmos at solving them. Think about it: duct tape is not only an easy caulker of windows in a pinch. The adhesive stripping literally saved the Apollo 13 crew as it enabled the construction of additional CO2 filters so the astronaut trio wouldnt suffocate.

And when it comes to cooling and ventilation, commercial awnings provide a similar level of low-tech resolve. Its no secret that this summers been hot. All-time records are falling, triple-digit heat bakes the central U.S. (St. Louis has had 14 days over 100F as of this writing) and the percentage of the country in moderate to severe drought, also as of this writing, now stands at 64% and continues to spread both east and west, enveloping our coasts.

While air conditioning units and central air systems are the obvious high-tech solutions for this kind of weather, commercial awnings have been found in studies to cut energy costs by 25% and reduce solar gain by as much as 90%. And for buildings with east and west exposure, additional studies have shown as much as a 52% drop in energy costs, amounting in some cases to as much as $200 a year or more.

Giving your AC a break reduces electric bills, eases power grid stress and cuts down on additional costs like AC maintenance, repair and filters indirect energy expenses not part of the above-mentioned studies savings potential. It even cuts down on the amount of display merchandise damage as color fading is reduced. Of course, money saved in one area means it can be spent elsewhere whether it be in new merchandise for customer purchase, revamped store layout, or savings for the unexpected.

And unlike a clunky water-dripping air conditioning unit or a loud central compressor, commercial awnings enjoy aesthetic and marketing benefits, having evolved these attributes over time. Besides, if you think awnings in a commercial location will make your restaurant or store look like something from a 1950s marketplace, you are wrong. However, should you be interested in the growing retro and building preservation movement sweeping many of our downtowns and central business districts, that very same look can still be achieved. In some cases, local chambers of commerce or similar organizations may even offer low interest rate loan programs, joined with general building faade improvement that help revitalize an aging or long underused commercial center.

But if mid 20th century style isnt to your liking, awnings have changed looks too and are also available in sleek metal and glass and a wide range of designs and colors are available for those who love the bright, colorful and inviting look of fabric and canvas. Whether traditional or trend setting, the bottom line is that awnings can be a lot more than just window dressing and are fast returning to their beauty and economic status of decades ago.

Today, modern awnings boast high quality digital graphics that allow for excellent branding options. You can choose to put the name of your company in a number of ways and see it draw instant attention and recognition from customers. Business owners can choose from branding options like- adhesive vinyl applied to canvas, or direct hand painting and many other choices between the material and types of awnings and the branding style. Awnings can be made to match your brand colors or logo colors or design patterns and the result will be the ideal branding tools. Put them up and you will get the same benefit of branding as you would have after putting up a sign on your store.

Old or new. Metal or fabric. Retractable or fixed. These are just some of the variable awning subtypes in a highly diverse awnings industry. Businesses can choose from endless awning styles and colors while becoming customized to designs tailor fit to your own unique sensibilities. Choose a bright and well-designed canvas or metal awning and theyre likely to attract visitors attention the minute a pedestrian walks on by.

Ultimately, awnings are great at drawing eyes, turning heads and cutting costs a trifecta of winning energy savings, marketing potential and business growth packaged into a decidedly low-tech approach with clearly high rewards. An awning will make your business stand out from among the rest and customers will feel more inclined to come over to your gorgeous store and see what you are offering. And all of it in shade and comfort.

by: Michael Richman

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