Common Mistakes In Designing Business Logos
With the influence of the internet and more eyes to watch
, it has become important for the businesses to communicate their message clearly. One of the easiest ways to distinguish a business from others is designing a business logo. The businessmen may commit several mistakes when they go for designing their business logos. Read the article further and find out what mistakes need to be avoided
1. Getting a logo designed from an unprofessional The businessmen may hire unprofessional logo designers to save money and time. But, they forget that the logo appears unprofessional if it is created by amateurs. For saving some money and time, they can employ logo design software which will help create memorable and unique logos.
2. Relying on trends - Some businessmen rely too much on the current trends. They do not realize that the trends come and go every day. The logo should be timeless and should be designed after ignoring all latest design tricks.
3. Using raster images Raster images are not at all advisable for designing logos, because they can limit reproduction. The logo creator software having vector graphics should rather be used. The advantage of using vector graphics is that the logo can be edited at any stage and it can be scaled to any big or small size, preserving its quality.
4. Not focusing on business needs Sometimes, the person who designs the logo, does not focus on the needs of the company or firm. He or she inserts images or fonts that look beautiful, but do not match with the requirements of the business. It can lead to big blunders in the future.
5. Designing overly complex logos Highly detailed business logo designs may not scale well when they are viewed in bigger or smaller sizes than original. They may lose important details. Thus, generate a simple icon which can be reproduced easily to any size.
6. Selecting poor fonts The logo will lose its importance if the designer chooses a wrong font for writing text on it. There should be a balance between the icon and font style chosen.
7. Having too many fonts In logo design, there should not be many types of fonts used. Otherwise, it will lead to big confusion.
8. Copying others The biggest mistake in logo creation process is copying the design for the logo from other similar businesses. The main purpose of the logo is to symbolize ones business, but it will lose its significance if it looks same as someone elses logo.
So, design logo carefully and avoid all these mistakes.
by: Harley Willson
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