The UK market has many major and also local digital tv service providers
. There are many large as well as small companies in the market. Thus with so much competition there are a lot of deals in the market as well. They try there level best to catch the attention of the next potential customer in the market. They try everything when it comes to giving the customer something extra so that they can get that loyal customer all for themselves.
The market is filled with a lot of competitors. They also make sure that no new players enter into the market. The thing is that there is no place for a new players in the market There is a serious lack of growth in the market as well. The margins on which most companies operate is razor thin. The industry is now made for only those who have the required capital and patience as even to break even in such a place will take years. The market is limited and thus the the companies are also limited in the number of customers they can actually get.
In all this the customers have the upper hand. With so many cheap deals on offer regarding digital tv services, the customer can compare digital tv deals and get the best and the cheapest deals in the market. Also the need to get something extra can be fulfilled in different ways from various areas. The customer is the king if ther is so much competition in the market. Also ther have been problems from illegitimate usage of services of certain companies through modified set top boxes. Thus these companies have got there hands full when dealing with competitors and also when dealing with the customers. But still there are some real cheap digital tv deals on offer.