Concerned about the new trends in ceramic consumption forecast new selling point of the second half - ceramics, sanitary ware, building materials -

Concerned about the new trends in ceramic consumption forecast new selling point

of the second half - ceramics, sanitary ware, building materials -

Fresh selling on the ceramic sanitary ware, at present, "the overall mix and match style" is the industry's designers copied lot of heated discussions, between the popular elements of the industry to absorb and learn nothing new. Clothing , Car , Luxury ... ... ideological collision of different sectors, product diversification becoming increasingly apparent. Kitchen This product has really catch the express train of a popular, Chinese elegant, European-style romantic, simple and natural, Yong expensive luxury with various styles contests.

Whole bathroom, the whole painting, to the "porcelain Brick The whole space solution ", business has not stopped the pace of exploration. 2010 ceramic industry," the overall Home Space "will emerge, some more cross-kick strong innovation ability, market sensitive ceramic brand is expected to have involvement or integration is not only to explore ceramics, home and the perfect fusion of art, but also for the consumer design tiles, bathtubs, bath room, bathroom cabinets, faucets and other elements of fusion, to form the "bath room", "whole home space program." consumer market of Chinese ceramics the second half of 2010, what trends look first to divination.

First of all, the golden age of Chinese exports is likely to be history, will inevitably lead to China's low value-added, labor-intensive enterprises are facing a crisis and transition, but also Chinese consumers live in the era of belt-tightening; Second, the domestic ceramic the market's competitive landscape is changing, crisis, he found that account for the high-end market, international brands, are now beginning to enter the low-end. In this context, the 2010 ceramic consumer groups which will appear a new trend?

Outlook forecast in the second half ceramic sanitary ware industry, consumer trends, new selling point

First, consumer access to the full participation of the times. Today's consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to keep a dialogue with business, and do not trust the authorities, but also trust their instincts and reputation, suggesting that marketing era of unity come.

Secondly, the rise of health spending. By melamine, H1N1 and other effects of attention from consumers for health rapidly improved, the green, Environmental protection More preference for the concept of ceramic products, ceramic establish a healthy business environment to the product brand will bring more market opportunities.

Third, the civilian trend of refined living there. For the present porcelain consumers, not necessarily buy high-end brand ceramic decorators can now show their fine life, but a little hard to get what you want exquisite living space, such as a Decoration Was beautiful and comfortable home, as long as you have the creativity, anything is possible. Because now we all know that the so-called famous and not famous, that is, Advertisement Played more than just product quality are similar. Therefore, the Chinese civilian population of the emergence of a new consumer market of ceramics, ceramic products that can meet the middle-income through the pursuit of fashion, but consumer psychology and in accordance with their ability to buy the market. Ceramic high-end brand to compete in the high and low ends, to meet "all the people refinement" of the tide, high-end porcelain brand must adjust the marketing strategy to launch the next step to meet the consumer market products, and continuously upgrade progress.

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