Consumer appliances, "to enjoy quality time" has arrived - household appliances, small app

Consumer appliances, "to enjoy quality time" has arrived - household appliances

, small app

After 20 years of rapid development, China's home appliance market is already well established, mature consumer appliances. If 80 years of the 20th century the basic needs of the consumer-type spending is the beginning, then 20 years later, our appliance consumption is now being forward to the quality and enjoyment of the times. Moreover, with the accelerated pace of product replacement, consumers, particularly the quality of the urban consumers to enjoy the pursuit of home appliances have become the latest development of power industry. Lu Renbo the State Council Development Research Center, believes that the research topic group from the Chinese appliance results, now, the price level is no longer a decisive factor in consumer buying appliances, brand awareness, quality and stylish appearance as affecting the consumer orientation of the important factors. Such changes in consumption trends to the manufacturers put forward higher requirements, from product design, production, sales to after-sales service to further enhance, the only way to enjoy quality time to meet the needs of home appliances.

Quality biggest concern

Although consumer appliances from the era of the basic needs of the times to enjoy the quality of the transition is a gradual process, but with the introduction of new products being constantly upgrading and the arrival of the peak, in the Spring Festival Golden Week, consumers need to enjoy the quality home appliances have shown very fully.

Different with the previous product upgrading, the upgrading of consumption as in the past are no longer just confined to television or air conditioning such as a single product, but spread to the entire appliance industry. During the Spring Festival's major home appliance stores in Beijing learned that high-quality products is the largest consumer hot spot: consumers buy not only the pursuit of flat-panel TV, and the pursuit of high-definition, digital, fashion modeling, even though the traditional CRT TV, ultra-thin, digital , HD has become an important consideration; the need for air conditioning refrigeration and heat are no longer limited to, health, energy saving, environmental protection, mute, etc. One Less; refrigerator must not only meet the needs of food storage, sterilization, and preservation , quiet, energy saving is also the focus of attention; washing machines save water and power are particularly prominent, disinfection, cleaning, reduced the quality of clothing worn, etc., ... ...

At the same time, small appliances, as a necessary complement to facilitate people's lives, but also from the quality of products up to enjoy the popular stage. To microwave ovens, for example, prices between 1,000 yuan -2,000 dollars in high-end products to attract a lot of consumers, and tend not only look stylish, light-style, steam, light type, etc. Ziwei products are selling well .

Junctions in the States United States Beijing Fengtai stores, consumers are buying refrigerators Mr. Hu told reporters that despite his family's refrigerator was used more than 3 years, but unfortunately lack both power and quiet areas, preservation, sterilization function is not very good, so be prepared to take advantage of the occasion of the Spring Festival performance pick a better product. Finally, Hu bought a 4,800 yuan fresh refrigerator.

All indications are that the quality of consumer home appliances enjoy the time has come.

quality design and production from the beginning to enjoy

Basic needs of the times with the different characteristics of market consumption, enjoy quality time on the home appliances have a higher demand, which requires from the product design, production stage to provide protection.

Experts point out that the basic needs of the times, people are more concerned about the number and diffusion of products, and in the quality and enjoyment of the times, people focus more on the quality and personalized design. In the basic needs of the times, on the quality requirements are often limited to product durability, regardless of product volume is bulky, energy level, etc., long time no fault is the use of good quality. The quality and enjoyment of the times, the requirements of the brand and the quality of both the mark, not only the product malfunctions, their appearance, perfect function, high technology applications, color matching, energy saving, different needs of individual consumers is necessary indispensable.

Fact, enjoy the time required for quality characteristics, many manufacturers have already start preparing. Such as Konka, Changhong and Xoceco, Hisense, TCL and other companies have started with domestic famous universities, research institutions, design research, and some are even designed with the well-known foreign team, all with new features, stylish appearance products have emerged and become a competitive quality product to enjoy a hot time.

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