Consumers And Sustainability: Food And Beverage, Personal Care,household Cleaners,and Otc Medication

Sustainability means different things to different people

. Asked to identify what the term means to them, consumers most frequently respond "the ability to last over time" (76%) and "the ability to support oneself." Sustainability is also strongly associated with environmental concerns, whereby consumers are being challenged to develop and express an "eco-consciousness" in their daily habits and purchases. Thus, nearly half of consumers associate sustainability with conserving natural resources and with recycling.

But using "eco-conscious" or "green" as synonymous with sustainability unduly limits the term. "Green" falls short as a description for the variety of social, economic and environmental issues that real-world individuals believe are important to sustaining themselves, their communities, and society at large. Adoption of sustainable products mirrors the health and wellness progression that The Hartman Group has previously reported, in which consumers first consider the impacts of things in the body, followed by on the body, and finally around the body.

As consumers become more educated about the environmental, social, and economic implications of their shopping habits, their health and wellness motivations dovetail with societal concerns, such that four zones of sustainability become relevant to purchasing choices:

The Personal Benefit Zone

The Environmental Zone

The Social Zone

The Economic Zone

All of these zones apply the food and beverage market, which is central to consumer perceptions of sustainability. In fact, many of the attributes that generally describe quality eating experiences, particularly freshness, also resonate as sustainable in the food and beverage category.

For more information please visit:

http://www.aarkstore.com/reports/Consumers-and-Sustainability-Food-and-Beverage-Personal-Care-Household-Cleaners-and-OTC-Medications-and-Supplements-31238.html

PH.NO. 919272852585

by: Aarkstore Enterprise

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