Content is King! Five Winning Reasons Why Articles Are A Powerful Traffic Building Tool

To operate a successful brick-and-mortar business

, you must bring the customers in. This holds true in the online world as well. The key to a successful website is traffic, and to build that traffic you need to offer content that people want to see.

Writing and submitting articles is arguably the most effective method for driving traffic, and hence customers, to your web site. The notion that "If you build it they will come" can destroy your marketing efforts. In the competitive world of Internet based business you need to give prospects a good reason to come, and that reason is the content you offer.

Here are five reasons why authoring and publishing articles means more traffic on your website:

People believe what is written. Your articles establish you as an expert in your field. By publishing high quality and informative articles, you establish yourself as an expert. You gain trust and consumer confidence while establishing name recognition. As an expert, you become the "go to guy" on a particular topic, which will boost your sales and ultimately your profits.

Articles are affordable. You can write your own articles or you can hire a freelance writer to develop content at affordable rates. You can spend as much or as little as you wish, providing you the ability to gain exposure without spending advertising dollars.

Articles are a natural tool for viral marketing. Each of your articles should be signed with a link back to your site. Your articles will be published in many places, providing you with a large pool of links directing people to your website. The more click trails lead to you, the more visitors are likely to arrive via those trails.

Articles provide long-term ongoing results. Unlike advertising that goes away once the campaign ends, articles have a long life, often being archived for eternity, and will continue to drive traffic to your website for as long as they are up. Everywhere your articles appears will be a potential source of traffic to your website. Even a single widely published article can mean thousands of inbound links and thousands of site visitors.

Articles increase your search engine ranking. Search engine spiders crawl and index article content. Maintaining a selection of widely published articles dramatically increases your visibility. Your keyword rich articles will be among the search engine returns, directing those searching for information to you.

Although there are numerous ways to build traffic, articles offer a unique combination of benefits that make them a "must have" portion of your online marketing mix.

Content is King! Five Winning Reasons Why Articles Are A Powerful Traffic Building Tool

By: cam miller

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