Conversation-Worthy Business
Conversation-Worthy Business
Conversation-Worthy Business
If you're still sitting there scratching your head trying to figure out what's different about today's marketing environment compared to the way it used to be. If you're noticing the compelling calls to action that used to yield results aren't coming through for you. If consumers just don't seem to be responding to your advertising methods and you're "Why?" Here's your answer
Although the answer can be summed up in one simple sentence, the ramifications of it have changed the face of marketing worldwide. "The Marketer Is No Longer In Control, The Consumer Is."
When social communities began to pop up online like MySpace, FaceBook, Twitter, and many others, they were looked at as nothing more than a venue for people to stay in touch. To share personal info and photo's online with family and friends, and an opportunity to make new friends in the process. But if anyone could have looked into a crystal ball and foresaw the future, they would have seen the beginning of the most powerful marketing platform ever to come into existence. And it only reaffirmed what we as marketers, have always known -there is no marketing out there that is, or ever has been, more compelling than "word-of-mouth".
An exuberant testimonial or positive word, from a family member, trusted friend, or acquaintance, is all the endorsement a product or service needs to find its way to the person receiving the information. Word of mouth trumps the most cleverly written pieces of copywriting out there, every time. Word of mouth circumvents the entire marketing process, completely eliminates the work and expense of convincing, leading, and selling, the consumer. Word of mouth is a done deal'.
You've heard of the town gossip"? Multiply that by 446,483,050 - And that's just the number of Internet users in America. There are 1,802,330,457 worldwide.
It's called "Buzz Marketing" one continuous stream of talk, about everything, and anything, you can imagine. Including, your product, your service, your bedside manner. It's a head's up' to the entire world whether or not what you have, what you offer and how you conduct business is something others should avoid like the plague, or rush to take advantage of. There's no more getting by with only doing enough to say you did it, and then leaving the consumer hanging. The repercussions of conducting business like that will be swift, just, and permanent. The Internet never forgets!
Everyone likes to believe their opinion matters never before in the history of the world has something as common as an opinion' carried the weight it does today. Never has the ability of the average person to say what's on their mind, been as empowering as it is now. And there are absolutely NO qualifications or limitations, to the process of sharing it.
So here's the KEY to Marketing in the 21st century Marketing
"Make Your Business, Product, or Service, "Conversation-Worthy", and the buzz will take care of the rest.
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