Cosmetics Companies Need To Alert Himself How To Survive! - Cosmetics, Beauty - Hairdressing

Now, for the enterprise, the survival status of the word frequently used increasingly high up.

The country concerned, due to a variety of reasons, companies will increasingly find difficult to survive and develop is not easy. As a marketing consultant in the country influential organizations, Blue Ocean Chile Colombia has had cooperation with many companies, over time, an interesting phenomenon occurred:

Last year, a U.S. company and a Taiwanese business owners traveled here especially to find the company, came to seek the help of market promotion. U.S. companies with two years is a history of skin care products and beauty medical equipment manufacturer, their products sell in the future to the mainland, it suffered from a variety of policies on trade practice and market resources do not understand, then come ask for advice related issues and preliminary research work commissioned by us.

Taiwanese companies do, is a professional manufacturer of spices, and more than 95% of exports of foreign manufacturers, they are also optimistic about the mainland market, to achieve a breakthrough in this area, but also do not quite understand the situation of domestic-related, so here especially to find We jointly explore the mainland market, the possibility of a market run. This two common characteristics of companies in the product is not listed before to seek marketing expert guidance of actual combat, so that was a roundabout route, the event risk. Similarly, they have great respect for the idea of experts in order to plan their business in the future strategic direction and tactical execution. By comparison, some domestic enterprises, owners simply relying on their subjective well being, regardless of the actual market demand and effective demand, the head of a movie, it has produced a wide range of products, once found no market, so he started running around in circles looking for bodies or external brain want to quickly look to solve the existing stock, attracted a large number of funds to address the dilemma, you say, such an approach work?

Held in Beijing Great Hall of the "Third China brand influence," Forum annual meeting, statements that many entrepreneurs present situation, how to survive a business issue, the value of innovation, brand-oriented, integrated resources so often like the popular vocabulary words, is precisely in this market by the People's Daily reported that eight other authorities and the media forum organized by Blue Ocean marketing consulting Chile Colombia received a "Top Ten Influential Chinese management consulting industry power brands ", as the chief advisor, I was awarded" China Top Ten elite management consulting industry. " Full recognition of our enterprises in the services obtained in the course of the performance and achievements.

Now, the market changing, lakes dangerous and unpredictable. Full of the best in our ear is some excess capacity, declining profits, product and marketing homogeneous problem, if no longer be to reverse this situation, the outlook is very worrying. As previously we just meet in the same in China, unfortunately, China is the future way to create, from the "fast and healthy" to "rapid" and "bigger and stronger" to "strong and big "The idea of upgrading, fully illustrated many enterprises are gradually awakening, but, conscious of tempo or a bit slow, in fact, this is still a large number of enterprises in the stubborn, positioning allowed, unclear strategy, poor management, execution excessive dependence addiction so subjective concept like the epidemic will eventually delay the development of their opportunity, therefore, what the future will be facing the tragic end also do not complain about anything. After all the ultimate survival of the state enterprises is their own.

Mr. Yu Fei, a famous brand marketing expert, Yang Lan Chile Colombia international marketing consultants CEO, China's Ten Outstanding marketing people, People's Daily newspaper and other eight markets and institutions recognized by authoritative media, "Chinese brand building Outstanding Contribution Award" winner, "China Securities News" special brand consultancy, China "brand" magazine's chief expert, president of Tsinghua University, senior business management training course instructor, the Ten Outstanding Chinese health care industry manager, marketing planning of the most influential 100 people, China Vice Chairman of the International Institute of Health Sciences.

10 years of marketing career, a successful service in a number of well-known brands, led Chile Columbia Blue Ocean International Marketing consultants are "management consulting industry in China top ten most influential brands", are specialized in brand planning, public relations and communication , news marketing, investment agency, marketing, combat training, marketing services, good planning ability, integration, execution reputation at home and abroad.

Mr. Yu Fei in accordance with its own foreign, state-owned enterprises, Private rich work experience and seniority, long-term commitment to combat low-cost methods of marketing practice and theory rose to the height of the first in the industry in the country initiated a number of deep influential marketing strategies and business models, creating a substantial rich material and social benefits. By the "Asian news" magazine, Singapore, "Lianhe Zaobao," Macau Lotus TV and other key domestic and foreign media reports, many of its marketing case selected U.S. "Forbes" and the United States Kotler Marketing Group, "Marketing Innovation in China Library. "

by: gaga

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