Could Article Marketing Be Your Local Online Advertising Solution?

In a previous article, I introduced Susie, a mother of four children who owns a kids toy store in small town USA

. A major superstore just opened up nearby and Susie's customer base vanishes. Susie finds Concentric Local Advertising and utilizing the tools and training provided to create a web presence which helps her to rebuild her business and safe it from closing. One of the methods that Susie finds that has become her local online advertising solution is article marketing.

In Susie's attempt to find low cost advertising, she learns that local website marketing doesn't have to be expensive at all. One of the first methods that Susie focuses her attention on is article marketing. Since she already knows that she will be marketing mainly to mothers, she writes her articles in a way that relates to them, and uses her own experiences as a mother to help her gain her reader's trust. She determines that he focus will be to help other mothers to find the best kids toys for their young daughters. She will use the approach of telling then selling.

First, Susie chose a good headline for her article. She chose something catchy like "Top 10 Most Popular Toys For Girls Between Ages 2 and 6." She then chose popular keywords to fill her article. Some of the ones she chose were:

1. safe and affordable kids toys

2. kids toys without the risk

3. mother approved

4. popular kids toys

5. popular girls toys

Next Susie gets to work writing her article. She includes these keywords throughout the body. She is sure to answer the readers question of what the 10 most popular kids toys really are. She writes a 550 word article, and reviews it thoroughly. At the end of her article, she includes her name, business name, website address and a catchy phrase to encourage the reader to visit her website.

After writing her article, Susie will submit it to various article submission sites. This submission process can be done manually, but with her own 4 children, Susie chooses to purchase software called MassArticleControl to automate this task. She writes and submits several articles per week, and soon her business is selling toys again.

In the example of Susie and her small kids toy store, article marketing is just one of form of advertising that Susie uses to enhance her local website marketing. Article marketing in combination with several other forms of advertising, has helped Susie to gain customers all around the United States and her business is no longer on the verge of failure.

by: Stacey Kephart

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