Could Knowing This Skill Make You a Millionaire?
Author: Jacqueline West
Author: Jacqueline West
If you could acquire a skill that could make you wealthy by doing it one time, how much would you pay to learn it? This one talent, if learned and used well enough, can continue to yield for you for years. This ability is best well known as copywriting and its one of the most important skills that an internet marketer could ever learn. This art is being able to sell with written words. Simplistically known as, the art of persuasion. You utilize this skill in everyday situations. Like when you try to get someone to visit a great website youve seen. You say to them, You have to check out this video.
Mike Dillard said that this is probably the
best generic training course on the internet. You have just used copywriting verbally. You simply used an authority to solidify why they should see some amazing video that could help them reach their goals, without pressure or resistance. That is why it is considered an art form. So what can you do to get good at copywriting? Here are some suggestions that I have found to be useful. Be yourself in all of your content. You come across a hundred of advertisements per day, so you have to be creative with what you write. When writing, add your own flavor to your words. Appeal to the people most like you. You cant please everyone all the time. So, pick your audience and stay true to them. Secondly, show proof. Be specific if you are going to include numbers. Do not use round numbers like 4000, use exact numbers such as 4273. It sounds more believable to the person reading. Always position yourself as the expert. Provide proof with significant claims but never go over the top. People arent looking for exaggerated sales letters; they are looking for sincere, genuine people. However, people give more credibility to experts. Just as you trust your doctor because he is an expert in his line of work, people trust you because you have positioned yourself as the expert in yours. Know the audience that you are targeting to. Get to know their problems, pains, wants and needs. If you dont know, find someone that does and interview them. Start off writing your copy with the headline. Your headlines must laso the reader and pull them in by the horns. The headline is simply what the reader can get out of your product or service. Describe what they can get out of using the product or service, not just what it is. Illustrate how it solves their problem or how it creates a solution to a problem that they are having. Remember, Facts tell and features sell. Focus all of their attention on how this will benefit them after using the product or service, not what it is. When utilizing bullets, bullets should be benefit laden. People may buy a product due to what is outlined in your bullets, so make sure they are BENEFICIAL. Tie your copy together with a story. Everyone loves a great story. If you can tell a story that a reader can relate to, you have a greater chance of converting them to customers. Its reminiscent of reading an interesting book, you dont want to stop reading. Make your copy read like a good story so the reader wants to read the whole thing. If you have won your reader over and entertained them, chances are they will buy whatever you have to offer because they cant wait to see what else you can do for them.About the Author:
If you want to learn what the "Internet Marketing Millionaires" do to create their copy, do what the Millionaires do. This video shows you how at
www.WhoburnedYou.net
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