Creating A Usp For Your Small Business

A USP or Unique Selling Proposition should be one of the first things created in your business

. However it does not have to stay the same, as your business evolves so should your USP and the way your business does things. Creating a USP can be a daunting task for many, simply because we do not know where to start or what to write.

This occurs usually because we are so entrench in our business we can not see the good or the unique things that we do or provide. So keep it simple and start writing down ideas, you will be far ahead of your competitors who are still scared of starting. Start with writing down all the reasons why a prospect would use your product or service, next do a little research into your competitors and see the sorts of things they are doing that they claim makes them unique and model the real good ideas and leave the bad ones behind. The bottom line is the more you write - the more ideas that will come to you.

Did you know that less than 5% of companies have a real USP - when you figure yours out, you will immediately be in the top 5% of your industry. Do not be afraid to

Be bold

Be daring

Push the envelope

Well lets start creating our USP, use some of these simple starters

I help people to

I teach people how to

I show people how to

I provide people with

In one hour I can

I save you

After you have written some of them down, lets move onto this activity.

What is the BIGGEST benefit you provide

What can you do that no competitor does

What would make you buy from you

What would you want a client to say about you when they are telling a friend

So with the answer to those statements how is what you do looking, can you see how you might be different or unique?

Another great way to create a USP is around what we call our networking or elevator speech. It starts with.

You know how people want to (fill in the blank)

Well what we do is (fill in the blank), which helps to (fill in the blank of a benefit)

It must say what it does for them - not how great of a company you are. They could not care less. All they care about is what is in it for me.

Your USP should answer the prospect question of why should I do business with you. Remember your prospect has many choices on which product or service to use besides your own. You need to ensure that you standout, that you are the solution they have been looking for and sometimes just understanding their problem and offering a unique solution is enough.

Your USP should touch on the hot buttons and emotions of your prospect. Remember that people but with emotion and justify it with logic, so your USP should hit the hot buttons and provide the benefits to their problem, not the features.

You know that your USP works when you do this little test. If you were to take your statement and replace your company with another competitors name, does it ring true. If so then you are not unique enough, if not then you are on the right path

by: Michael Griffiths

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